Principal Product Manager, Measurement

Applecart•New York, NY

20h•Hybrid

About The Position

Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business-critical decision makers and those they trust — from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them. Our Decision Maker Targeting products are a critical part of our clients’ strategic execution. Applecart is used as an amplification layer for their ongoing communications with a broad cross-section of key stakeholders. Quantifying the impact of using Applecart audiences across all of these communication strategies is essential to our clients’ success. In this critical role, you will drive the product vision and execution of our measurement and insights products as we grow our offering and client base. The ideal candidate would combine enterprise product expertise with a deep technical understanding of media measurement and/or research methods.

Requirements

8+ years of experience in a product management role.
Deep understanding of digital marketing, advertising technology, market research, or a similar industry with specific expertise in media effectiveness measurement.
Personally worked on projects to roll out measurement technology solutions to large enterprises and/or their agencies including both the end client reporting and underlying methodology.
Experience working closely and effectively with a geographically distributed team and managing asynchronous communication across distant time zones.
Ability to thrive in a highly dynamic environment where priorities can shift outside of planning periods.
Have an exceptional technical background, enjoy in-depth discussions with engineers, and understand the implications and tradeoffs of design decisions.
Passionate about problem solving, learning, and figuring out the nuts and bolts of “how things work.”
Excellent collaboration and project management skills to manage many moving parts across internal teams and partners.
Ability to tell stories with data - well-versed in analytics, data visualization, and communicating simple, actionable insights to people across all roles and levels.
BA/BS degree with engineering or technical major preferred, but not required.

Nice To Haves

Experience communicating business impact to C-suite audiences is a plus.

Responsibilities

Define and build the next generation of our Insights & Optimization offerings in collaboration with a cross-functional team of engineers, data scientists, product managers, and sales and client service leads.
Own the product strategy, business planning, roadmap and requirements definition for your own product offering.
Evangelize product solutions with internal teams, clients and industry partners.
Collect client feedback via both direct and indirect channels and translate them into product requirements where applicable.
Collaborate with key clients on implementation strategy and adoption of new features.
Manage high visibility product launches and define and track KPIs to measure success and identify ongoing improvements.