Principal Product Manager, Marketing Technology

SoFi•Seattle, WA

13h•Remote

About The Position

SoFi is seeking a strategic, hands-on product leader to define and scale the future of Marketing Technology, powered by AI. This high-impact role is central to SoFi’s growth engine, focusing on driving member acquisition, engagement, and retention to help people manage their finances. The successful candidate will not just build tools but will reimagine modern marketing through AI to automate, personalize, and scale experiences. Responsibilities include owning the end-to-end vision, from defining AI-driven marketing platforms to delivering best-in-class experiences for members and marketers, including building intelligent systems for autonomous campaign creation, optimization, and orchestration. The role requires someone who sets bold direction, acts with urgency, and drives outcomes, serving as a strong customer advocate and influencing across the company for cohesive experiences. This is a deeply cross-functional position, requiring close partnership with engineering, marketing, data science, design, operations, finance, risk, legal, and executive leadership to translate strategy into execution and drive profitable growth.

Requirements

Bachelor’s degree in a technical field or equivalent experience
7–10 years of product management experience, ideally in MarTech or AdTech
Proven track record of building and scaling complex, cross-functional platforms
Experience leveraging AI to drive product innovation and business outcomes
Operator mindset: able to set strategy and execute in ambiguous, fast-moving environments
Strong cross-functional leadership and influencing skills
Excellent communication and executive presence
Data-driven decision making and strong analytical instincts
Deep customer empathy—you consistently advocate for what’s best for the user

Responsibilities

Define and own the vision, strategy, and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI
Lead the shift to AI-powered marketing: automating campaign creation, optimizing decisioning, and delivering real-time personalization at scale
Identify where to build vs. buy, shaping a modern, flexible, and cost-efficient MarTech stack
Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed, efficiency, and member experience
Own and drive a multi-year roadmap, translating vision into shipped products with measurable business impact
Partner cross-functionally to align on priorities, execute against goals, and deliver end-to-end experiences
Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership