Principal Product Manager, Marketing Technology

SoFi • San Francisco, WA

15h

About The Position

SoFi is seeking a strategic, hands-on product leader to define and scale the future of Marketing Technology, powered by AI. This high-impact role is central to SoFi’s growth engine, focusing on driving member acquisition, engagement, and retention to help people manage their finances effectively. The role involves reimagining modern marketing by leveraging AI to automate, personalize, and scale experiences. The Principal Product Manager will own the end-to-end vision, from defining next-generation AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems for autonomous campaign creation, optimization, and orchestration at scale to achieve significant improvements in growth efficiency. The ideal candidate will set bold directions, act with urgency, and drive outcomes, serving as a strong customer advocate and influencing across the company to deliver cohesive, high-quality experiences. This is a deeply cross-functional role, requiring close partnership with engineering, marketing, data science, design, operations, finance, risk, legal, and executive leadership to translate strategy into execution and drive durable, profitable growth.

Requirements

• Bachelor’s degree in a technical field or equivalent experience
• 7–10 years of product management experience, ideally in MarTech or AdTech
• Proven track record of building and scaling complex, cross-functional platforms
• Experience leveraging AI to drive product innovation and business outcomes
• Operator mindset: able to set strategy and execute in ambiguous, fast-moving environments
• Strong cross-functional leadership and influencing skills
• Excellent communication and executive presence
• Data-driven decision making and strong analytical instincts
• Deep customer empathy—you consistently advocate for what’s best for the user

Responsibilities

• Define and own the vision, strategy, and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI
• Lead the shift to AI-powered marketing: automating campaign creation, optimizing decisioning, and delivering real-time personalization at scale
• Identify where to build vs. buy, shaping a modern, flexible, and cost-efficient MarTech stack
• Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed, efficiency, and member experience
• Own and drive a multi-year roadmap, translating vision into shipped products with measurable business impact
• Partner cross-functionally to align on priorities, execute against goals, and deliver end-to-end experiences
• Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Number of Employees: 1,001-5,000 employees