Principal Product Manager - Journey & Orchestration

GEICO•Bethesda, MD

8d•$146,575 - $229,600•Hybrid

About The Position

This role is part of GEICO’s customer engagement platform, focusing on creating and activating customer communications and marketing campaigns. The platform is evolving from simple messaging execution to a modern orchestration platform with an increased emphasis on self-serve usability, multi-channel orchestration, AI engagement, agentic workflows, and enterprise-grade reliability. The Principal Product Manager will own the journey and orchestration aspects, defining how customer engagement is designed, sequenced, and activated over time. This includes shaping the journey builder, lifecycle logic, and cross-channel orchestration experiences that connect audience, content, and delivery into cohesive engagement flows. The role will drive automation and simplification across orchestration workflows, advance simulation and validation experiences, and help define the platform’s agentic future, including goal-based, AI-assisted orchestration. Collaboration with product managers across customer data, content, and delivery is key to ensure end-to-end orchestration. This position is ideal for individuals who enjoy complex workflow products, working with users, designers, and engineers, and building alignment with senior stakeholders.

Requirements

8+ years of product management experience
At least 3 years in journey orchestration, campaign workflow, marketing automation, or customer engagement
Experience delivering complex workflow or orchestration products at enterprise scale
Strong understanding of journey design, lifecycle logic, and marketing operations
Demonstrated ability to simplify and automate complex product workflows
Strong strategic thinking, stakeholder management, and executive communication skills
Experience defining KPIs and using data to inform product decisions
Bachelor’s degree or equivalent practical experience

Nice To Haves

Experience with customer engagement or marketing automation platforms
Familiarity with cross-channel orchestration or lifecycle marketing
Experience with AI assisted workflows, goal based design, or agentic automation
Exposure to regulated industries or legacy platform modernization

Responsibilities

Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform.
Own the journey builder, lifecycle logic, and cross-channel orchestration workflows for email, SMS, push, and emerging channels.
Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality.
Define platform patterns that integrate orchestration with audience, content, and delivery capabilities.
Drive simulation, preview, and validation experiences that help teams test journeys before activation.
Simplify orchestration workflows through automation, templates, unified flows, and self-serve guidance.
Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high-volume environment.
Define product direction for AI assisted and agentic orchestration, including goal-based engagement design, intelligent recommendations, and workflow automation.
Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences.
Collaborate with peer product managers across customer data, content, delivery, and analytics without duplicating ownership.
Lead discovery, prioritization, and delivery with campaign managers, journey builders, marketing operations, and engineering partners.
Define KPIs for orchestration performance and workflow efficiency.
Influence senior stakeholders and represent orchestration in portfolio planning.
Mentor product managers and contribute to product practice within the team.
Ensure orchestration integrates effectively across the engagement stack (does not own audience data, content creation, or delivery execution).