Principal Product Designer, Partner Experience

BetterUp•Austin, TX

8d•$230,000 - $320,000•Hybrid

About The Position

BetterUp is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience — the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with BetterUp. This surface spans Partner Hub, Performance Intelligence, and the reporting and configuration layer that connects BetterUp's coaching impact to business outcomes. Partner Experience is where enterprise deals are won or lost, where HR executives decide whether BetterUp is indispensable, and where member and coaching data gets translated into decisions that affect entire organizations. The designer who owns this domain sets the vision for how some of the most data-rich, constraint-heavy surfaces in our portfolio should work. Reporting to the VP of Design, you'll operate as a peer to senior product and engineering leadership — a principal-level IC who brings strategic clarity to hard problems and executes with precision.

Requirements

Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp. Your portfolio must demonstrate it.
10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy
A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process
Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions
Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level
Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment
Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on
Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
AI fluency: you actively use AI tools in your design practice and bring informed perspective on how AI capabilities should shape product experiences

Nice To Haves

Experience designing for coaching, HR tech, behavioral health, or human development platforms
Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences
Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts
External presence as a speaker, writer, or contributor to the design community

Responsibilities

Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces
Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action
Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions
Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities
Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs
Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows
Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates
Shape company-wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced
Remove institutional barriers to AI adoption and drive cultural change that embraces continuous reinvention across the Design org
Serve as BetterUp’s foremost design expert in AI-powered product experiences, with recognized internal and external influence
Directly contribute to competitive differentiation through breakthrough design applications that define market leadership