Principal Product Designer, Toast IQ Core (AI Product Team)

Toast

14d•$149,000 - $304,000•Remote

About The Position

Toast IQ is Toast's AI assistant, designed to provide restaurant operators with smarter insights, deeper personalization, and the ability to take action across the Toast ecosystem. The company is heavily investing in agentic capabilities, enabling operators to delegate real work to Toast IQ. This role is crucial for expanding this product to tens of thousands of businesses by establishing core interaction patterns. As the Principal Product Designer for Toast IQ Core, you will define the interaction language for agentic experiences at Toast, including patterns, behaviors, and components that all teams building on Toast IQ will utilize. This is a hands-on role requiring you to set direction through Figma, prototypes, critiques, and influence, building relationships for pattern adoption. You will partner with product, engineering, data science, go-to-market, and conversational and service designers to shape the future of intelligence at Toast. This is a highly visible, individual-contributor role offering significant leverage over the feel and function of an entire product area.

Requirements

Proven track record leading high-impact design initiatives at a principal level.
Experience defining new interaction paradigms (not just refining existing ones) and driving their adoption beyond your own immediate team.
Shipped a 0-to-1 AI or agentic product experience, not just designed features that use AI under the hood.
Deep understanding of emerging AI use cases and tooling, plus foundational user-centered design, usability, and accessibility standards.
Proven ability and desire to conduct and coordinate data analysis, user research, and usability testing to inform design decisions.
Proficiency with emerging AI tools (Claude, Replit, V0, etc.) is essential.
Proficiency with design tools like Figma, Miro, and other collaborative platforms.
Strong communication skills.
Ability to work effectively across product, engineering, GTM, and data science.
Case studies that show you defining a new interaction paradigm and driving adoption of it beyond your own team or product surface.
Demonstrate systems thinking and organizational influence.

Nice To Haves

Embody a founder’s mentality, exhibiting ownership of outcomes over outputs.
Lift others up and exhibit true leadership without necessarily being a manager.
Drive action through influence and build trusting, productive relationships.
Build strong perspectives and guide yourself and teams to make good decisions quickly.
Collaboratively make well-informed decisions with large-scale impact.
Commit to continually improving technical skills relevant to your role.
Find large-scale, creative methods to continually build your skill set.

Responsibilities

Define and evangelize the core interaction patterns, behaviors, and component language for agentic experiences across Toast IQ.
Build a system that other designers and teams design on top of, rather than just shipping your own features.
Build conviction across product, engineering, and GTM leadership for a UX point of view.
Lead end-to-end design for core UX/UI within Toast's AI ecosystem across web and native mobile.
Drive prototyping and experimentation for AI features like memory, personalization, agentic workflows, and actions.
Conduct and coordinate data analysis, user research, and usability testing to inform design decisions.
Work effectively across product, engineering, GTM, and data science to define requirements and align on goals.
Mentor designers at all levels and act as a design-quality bar-raiser across the organization.
Foster a culture of innovation and AI adoption.