Principal PMT, Ad Creatives

Amazon • Santa Monica, CA

3d • Onsite

About The Position

Amazon Ads is seeking a Principal PM-T, Ad Creatives to lead product strategy, development, and execution for advertiser creative setup. This role involves owning a strategic charter for the future of creative formats leveraging AI and dynamic creative optimization, while supporting automation. The goal is to reinvent ad creatives as Generative AI lowers barriers to producing quality creative assets, enabling smaller advertisers to develop lifestyle images and videos, and larger advertisers to customize a wealth of creative assets. The position aims to lead the ad industry with advanced creative solutions that help advertisers meet full-funnel objectives with personalized creatives that adapt to customer journeys from awareness to purchase. The role requires partnering with cross-functional teams including engineering, design, science, analytics, sales, and marketing to develop innovative creative products that empower advertisers and enhance consumer engagement.

Requirements

• Bachelor's degree
• 8+ years of technical product or program management experience
• 2+ years of end to end product delivery experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience leading engineering discussions around technology decisions and strategy related to a product

Nice To Haves

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Responsibilities

• Define and execute product vision and strategy for ad creatives charter, balancing advertiser needs, customer experience, and business impact.
• Lead the end-to-end product lifecycle, from ideation and roadmap development to launch, optimization, and scaling.
• Drive innovation in AI-powered creative solutions, automation tools, and ad formats.
• Collaborate closely with engineering and design teams to develop intuitive, scalable, and high-performing ad creative products.
• Partner with science teams to develop new AI-driven capabilities that optimize the creative experience.
• Work with analytics teams to ensure creative effectiveness is measured and continuously optimized.
• Partner with sales and marketing, and account management teams to educate and enable advertisers on creative best practices and solutions.
• Stay ahead of industry trends, competitor offerings, and emerging technologies in digital advertising, creative automation, and ad formats.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal