Principal PMM, Brand Narrative & Keynote

Ashby • ,

13d • $190,000 - $220,000

About The Position

We're looking for a Principal PMM to own Ashby's overarching company and brand narrative. This role is about deeply understanding what Ashby is building, why it matters, and what makes it meaningfully different, then connecting the dots and translating that clarity into messages that different audiences can engage with productively. You will synthesize inputs from customer research, product direction, market dynamics, and company vision into clear, compelling narratives that scale across the business. You’ll own the messaging framework that serves as the foundation for the business and flexes across audiences and segments. Your work will manifest across every surface – from the headline on a billboard in San Francisco to the copy at a conference booth to the stories the sales team tells on the phone. This is a senior, high-visibility role that works closely with our CEO, Benji, and sits at the center of how Ashby tells its story to the world. You'll own our biggest annual narrative moment - the Ashby One Keynote - in addition to shaping the company narrative day to day. You'll also go deep on narrative for our startup and lower mid-market segments, working closely with our Enterprise PMM to make sure the overarching story stays coherent as it flexes across segments. This role starts as an individual contributor. Over your first few quarters, you'll focus on building and advancing the foundational work - the narrative, the frameworks, the keynote process - before growing and hiring a team underneath you.

Requirements

• Are a confident, senior narrative thinker who can work directly with a CEO on high-stakes storytelling
• Thrive at the intersection of company vision, market dynamics, and enablement.
• Want to build and eventually lead a team, but are excited to do deep IC work first to earn that scope.
• Can hold a coherent narrative across wildly different audiences from a first-time founder to an Enterprise RecOps leader.
• Are extremely curious – e.g. you geek out over industry news, what it means for a company’s narrative, and are excited to be opinionated on the implications for the company and weave it into the stories we tell to all of our audiences.
• Product Marketing background
• Brand or Corporate Marketing background
• Content or Communications leadership background

Nice To Haves

• You need a fully built team and process on day one.
• You struggle to connect the dots between various initiatives, teams, or product stories and get overwhelmed by the task of bringing them all together.
• You are drained by ambiguity or unsolved problems.
• You dread working with sales leaders.
• You aren't comfortable working directly with senior executives on high-visibility work.
• You don't love the enablement aspects of product marketing.
• You would struggle to find the through lines between customer anxieties, current industry news, and company direction.

Responsibilities

• Own Ashby's company and brand narrative
• Own the differentiation story at the company level - the message that has to work broadly, across every segment, without dilution.
• Maintain a scalable messaging framework that feeds into other teams’ work and go to market campaigns.
• Serve as the connective thread that keeps segment-specific narrative (Enterprise, startup, mid-market) consistent with the overarching company story.
• Maintain strong proximity to the “front line” to ensure messaging reflects the real needs, objections, and language of our buyers.
• Listen to Gong calls and engaging directly with customer-facing teams
• Conduct one-on-one customer interviews and surveys
• Run qualitative and quantitative market research studies
• Use AI tools to synthesize findings across larger data sets
• Own the narrative arc for Ashby's annual keynote, working directly with the CEO to shape and refine the story.
• Partner with other members of the PMM team to weave product launch content into the broader keynote narrative.
• Drive the overall progress and planning of keynote development, speaker management, and the details that make this an engaging, standout event.
• Conduct deep research and develop messaging for the startup and lower midmarket audiences, working closely with Sales Leadership when necessary
• Own narrative development and content like sales decks and enablement content for startup and lower mid-market audiences
• Partner with the Enterprise PMM, who will own upper mid-market and Enterprise narrative, to make sure both ends of the business tell a coherent, unified story.
• Work closely with our Partnerships team to ensure the work we do with our VC Program weaves into broader messaging
• Spend your first few quarters owning and evolving the narrative frameworks, keynote process, and segment-specific work
• Partner with the Director of Product Marketing to grow a team under you

Benefits

• Competitive compensation is offered.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks is recommended per year.
• Twelve weeks of fully paid family leave in the US.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with more expensive items (like conferences) covered with manager approval.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed