Principal Partnership Marketing Manager

Elliptic • New York, NY

1d • Hybrid

About The Position

As our Principal Partnership Marketing Manager, you will be the driving force behind our joint go-to-market strategies with key technology, data, and service partners. This role is critical to Elliptic's growth, as you will directly influence pipeline generation and revenue by amplifying our message through our partner ecosystem. Working closely with our Sales, Product, and Marketing teams, you will build scalable co-marketing programs that elevate Elliptic's market presence and ensure our partners are fully equipped to champion our solutions. Your work will have a direct impact on our company's ability to scale globally and solidify our position as the undisputed leader in crypto intelligence and compliance.

Requirements

• Proven experience in B2B partner marketing, channel marketing, or alliance marketing within the SaaS, data, or enterprise technology sectors.
• A strong track record of building and executing joint go-to-market programs that drive measurable lead generation and pipeline growth.
• Demonstrated ability to manage complex, multi-party projects and coordinate with diverse internal and external teams.
• Experience with marketing automation platforms, CRM tools (e.g., Hubspot), and performance analytics dashboards.
• AI Fluency: AI fluency is essential for this role. Candidates must demonstrate an intermediate to advanced capability in utilizing generative AI tools (such as ChatGPT, Claude, or specialized marketing AI platforms) to accelerate content creation, optimize campaign copy, analyze market trends, and streamline project management.

Nice To Haves

• Prior experience working in the cryptocurrency, blockchain, cybersecurity, or financial technology (FinTech) industries.
• Experience managing relationships with major data providers and ecosystems (Fireblocks, Databricks, AWS)
• Familiarity with the regulatory and compliance landscape surrounding digital assets

Responsibilities

• Develop joint GTM strategies: Design and execute comprehensive joint marketing plans aligned with business objectives, sales priorities, and partner capabilities.
• Execute co-marketing campaigns: Lead the end-to-end execution of integrated, multi-channel campaigns (webinars, digital demand generation, content syndication, and joint events) to drive awareness and pipeline.
• Craft compelling messaging: Collaborate cross-functionally to develop joint value propositions, solution briefs, case studies, and sales enablement materials that clearly articulate the combined value of Elliptic and our partners, both existing and to attract new partners.
• Drive demand generation: Own lead generation targets and pipeline contribution from partner channels, continuously optimizing programs for maximum ROI.
• Enable and engage partners: Coach and support partners on marketing best practices, ensuring they have the assets and knowledge needed to effectively co-sell and market Elliptic solutions.
• Measure and optimize: Define clear KPIs, track campaign performance, and provide regular reporting on marketing influence and pipeline health to internal and external stakeholders.

Benefits

• Comprehensive medical, dental, and vision coverage through a range of providers (including Tufts, Kaiser, Aetna, UHC, and Blue Shield of CA) with generous premium contributions for you and your dependents.
• 401k Company match included.
• Full access to Spill mental health support.
• The option to work from almost anywhere for up to 90 days per year.
• $650 budget to set up your home office space.
• $1,000 annual Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development.
• 25 days of annual leave + 8 US Public Holidays.
• An extra day off for your birthday.
• 16 weeks fully-paid leave for enhanced parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed