Manager, Partnership Marketing

WPP Media•Toronto, ON

9h•$65,000 - $115,000•Hybrid

About The Position

The Manager, Sponsorship Marketing – WPP Media Sports + Entertainment will lead the work output and own the relationship with a selection of WPP clients. This position provides day-to-day management of all aspects related to the sponsorship portfolio of their respective clients and acts as a key representative of the client with stakeholders that include internal media planning team, cross-functional departments, sport and entertainment properties and third-party vendors. This role requires close collaboration with the media planning team to ensure alignment to overall marketing objectives of the client and business objectives of WPP Media Sports + Entertainment. As such, candidates should be familiar in all tenets of sponsorship marketing and be comfortable operating with ambiguity, while demonstrating strong critical thinking and problem-solving skills. They may also participate in various new business initiatives to drive the evolution and growth of our Canadian offering to existing and new clients.

Requirements

Aptitude for critical thinking; demonstrated ability to think creatively and analytically
Experience with brand and/or account management
Skilled problem-solver
Ability to think creatively when developing strategic recommendations, considering client objectives and key insights
Strong communicator both written and verbal.
Exceptional Interpersonal skills; ability to navigate client and internal relationships with the ability to strategically influence others
Entrepreneurial, self-starter mentality
Ability to work collaboratively in a team environment
Experienced with PowerPoint - able to build creative and visually impactful slides.
Minimum 3 years of total years of experience in brand, marketing, sports or sponsorship
Post-secondary degree with a focus on marketing and/or business
Experience operating successfully in a complex multi-stakeholder environment

Nice To Haves

Agency experience considered an asset

Responsibilities

Act as the day-to-day subject matter expert on all issues related to our client’s sponsorship portfolio
Deeply understand the client’s business(es), sponsorship portfolio and ensure quality client service across workstreams.
Ability to develop and nurture relationships with client(s) and partners
Support the development of sponsorship marketing plans and the identification of KPIs / measurement plans.
Contribute to and apply brand strategy to all aspects of the client’s portfolio.
Responsible for the project management and fulfilment of client’s sponsorship assets including (but not limited to): media planning, XM programs, content development etc.
Responsible for developing measurements plans and reports re: sponsorship performance.
Contribute to strategic and creative POV in the develoment of programs initiated by client and/or partners
Responsible for contributions to Sponsorship Strategy portfolio and new business including organic and new initiatives:
Oversee and analyse ongoing sponsorship and market trends within sports, arts, entertainment and lifestyle. Translate the key insights and learnings into strategic and tailored client recommendations.
Ability to identify opportunities for organic growth within client business ecosystem
Review client media briefs and identify business solutions that relate to sport and entertainment marketing
Identify strategic opportunities and develop initial concepts against key marketing and media initiatives
Contribute to foster a team culture which emphasizes excellence of delivery and focus on outcomes/results.
Lead and inspire others.
Participate in the recruitment and selection of staff as we grow.
Work with senior leadership to build effective processes and a culture of high-performance within the team.