Principal-Marketing

Uniti

About The Position

The Business Intelligence Principal-Marketing supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance. This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions. This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment.

Requirements

Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience.
College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required.
Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms.
Advanced skills in Excel and experience working with large datasets.
Experience with SQL, CRM platforms, and marketing data environments.
Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.
Excellent written and verbal communication skills.
Strong organizational skills, attention to detail, and the ability to manage multiple assignments.
Ability to exercise sound judgment and translate analysis into business action.

Nice To Haves

Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.
Experience with Salesforce, marketing automation tools, and dashboard development.
Familiarity with pricing analysis, market sizing, and competitive intelligence.
Experience supporting executive teams with strategic reporting and business reviews.
Understanding of KPI development for enterprise sales and marketing organizations.

Responsibilities

Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion.
Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.
Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness.
Deliver insights on pricing, competitive positioning, customer behavior, and market penetration.
Create executive-ready presentations, reports, and recommendations based on data findings.
Support forecasting, planning, and annual marketing strategy development with data-backed analysis.
Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.
Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions.
Translate complex data into clear business recommendations for non-technical stakeholders.
Identify opportunities for automation, segmentation, and improved campaign targeting.