Principal Marketing Specialist, Student Success

The University of Arizona • Tucson, AZ

11h • Onsite

About The Position

The Principal Marketing Specialist develops effective communication and marketing initiatives for the Student Success division and its students, employees, faculty, staff, and campus partners to advance the unit’s strategic vision. The role oversees division and department inbound and outbound communications, as well as the development, production, and dissemination of marketing campaigns and collateral. It directs and executes integrated, multichannel marketing strategies that advance strategic imperatives, brand awareness, and student persistence and retention initiatives.

The position collaborates with campus partners, guides staff on marketing practices and brand standards, uses data and analytics to improve campaigns, develops annual marketing plans, and leads campaigns from planning through post-campaign analysis. It oversees digital and print content and Student Success and Think Tank channels, supervises junior marketing staff and student employees, supports student engagement and professional development event logistics, and manages Think Tank’s marketing budget and promotional inventory. The position is based at the University of Arizona’s Tucson campus and is eligible for flexible scheduling. It is full-time, 40 hours per week, and eligible for full benefits. Visa sponsorship is not available.

Requirements

• At least 8 years of relevant work experience, or an equivalent combination of education and work experience.
• Bachelor’s degree, or equivalent advanced learning attained through professional-level experience.
• Strong knowledge of academic support resources available to students.
• Knowledge of university branding expectations and skill in applying university branding guidelines.
• Strong writing, editing, and storytelling skills, with the ability to create engaging content.
• Ability to communicate effectively with individuals from a wide variety of backgrounds.
• Ability to think strategically and solve problems confidently.
• Ability to manage and deliver multiple projects simultaneously.
• Ability to prepare clear and strategic marketing materials.
• Familiarity with the Student Success division and its departments.

Nice To Haves

• Master’s degree in a related field.
• Experience in higher education, specifically within a learning center or student success programming.
• Experience managing content across multiple platforms, including web, email, and social media.
• Experience with customer relationship management (CRM) and university proprietary systems.

Responsibilities

• Collaborate and communicate with campus partners to align marketing initiatives, coordinate shared campaigns, and leverage resources effectively.
• Guide internal staff and campus partners on marketing best practices, policies, and brand standards to ensure consistency and compliance.
• Use data, assessment, and analytics to inform decisions, optimize campaigns, and identify audience-engagement opportunities.
• Develop marketing strategies and messages to promote Student Success and its departments.
• Develop annual strategic marketing plans for Student Success units.
• Create high-impact digital and print marketing content and collateral that is audience-focused, data-informed, and on brand, using university software and systems.
• Direct complex marketing campaigns from planning through post-campaign analysis, aligned with institutional priorities and measurable outcomes.
• Oversee Student Success and Think Tank social media, web, and digital and print materials, including content strategy, voice, and engagement approaches.
• Supervise junior marketing staff and student employees, providing direction, feedback, and knowledge transfer on advanced marketing concepts and tools.
• Oversee division student engagement and professional development event logistics, including promotional materials and post-event follow-up.
• Maintain Think Tank’s marketing budget and manage promotional-material inventory.
• Participate in research, professional organizations, and university committees to advance student success efforts and professional growth.
• Communicate regularly with the supervisor about project progress, challenges, and strategic recommendations.

Benefits

• Health, dental, and vision insurance plans.
• Life insurance and disability programs.
• Paid vacation, sick leave, and holidays.
• University of Arizona, Arizona State University, and Northern Arizona University tuition reduction for the employee and qualified family members.
• Retirement plans.
• Access to University of Arizona recreation and cultural activities.
• Flexible scheduling.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal