Principal Marketing Product Specialist - AiBLE
About The Position
Responsible for serving as the business, clinical, and technical expert for Medtronic Cranial and Spinal Technologies (CST) enabling technology portfolio. Create key messages, value proposition and provide product demonstrations. Formulate short- and long-term strategy for commercialization and market development of Enabling Technology products. Conduct competitive analysis and customer segmentation exercises to execute on product positioning. Execute on commercial and development activity for software, capital equipment and imaging systems. Responsible for Sales, Downstream Marketing within the spine and cranial market. Work with external vendors and partners on large cross functional marketing and/or development projects. Provide clinical support and drive engagement and product awareness with surgeons. Responsible for designing and implementing product marketing plans (business plans, product pricing, sales & revenue forecasts and inventory) for U.S. and/or global regions. Conduct primary market research. Provide sales training. Provide strategic planning including scenarios planning tactics to support continuous market growth. Create campaigning materials and product advertisements to implement marketing strategies. Gathering Voice of Customer (VOC) input for product development and/or product utilization purposes. Position requires on site at Lafayette, CO at least 4 days a week. Relocation assistance is not available for this position. #LI-DNI 25%-50% domestic and international travel to attend customer events, trade shows, and meet with strategic partners.
Requirements
- Master’s degree in Business, Management, Biomedical Engineering or related business or engineering field.
- Two (2) years of experience as a product specialist/manager or sales rep/manager for Spinal Medical Device products.
- Minimum of two (2) years of experience with Sales, Downstream Marketing within the spine market.
- Minimum of two (2) years of experience working with external vendors and partners on large cross functional marketing and/or development projects.
- Minimum of two (2) years of experience providing clinical support and driving engagement and product awareness with surgeons in the spine market.
- Minimum of two (2) years of experience designing and implementing product marketing plans, including business plans, product pricing, sales & revenue forecasts, and inventory for U.S. and/or global regions.
- Minimum of two (2) years of experience conducting primary market research.
- Minimum of two (2) years of experience in sales training.
- Minimum of two (2) years of experience in scenarios planning tactics.
- Minimum of two (2) years of experience creating campaigning materials and product advertisements to implement marketing/sales strategies.
- Minimum of two (2) years of experience gathering Voice of Customer (VOC) input for product development and/or utilization purposes.
- Position requires on site at Lafayette, CO at least 4 days a week.
Responsibilities
- Serving as the business, clinical, and technical expert for Medtronic Cranial and Spinal Technologies (CST) enabling technology portfolio.
- Creating key messages, value proposition and providing product demonstrations.
- Formulating short- and long-term strategy for commercialization and market development of Enabling Technology products.
- Conducting competitive analysis and customer segmentation exercises to execute on product positioning.
- Executing on commercial and development activity for software, capital equipment and imaging systems.
- Responsible for Sales, Downstream Marketing within the spine and cranial market.
- Working with external vendors and partners on large cross functional marketing and/or development projects.
- Providing clinical support and driving engagement and product awareness with surgeons.
- Designing and implementing product marketing plans (business plans, product pricing, sales & revenue forecasts and inventory) for U.S. and/or global regions.
- Conducting primary market research.
- Providing sales training.
- Providing strategic planning including scenarios planning tactics to support continuous market growth.
- Creating campaigning materials and product advertisements to implement marketing strategies.
- Gathering Voice of Customer (VOC) input for product development and/or product utilization purposes.
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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What This Job Offers
Job Type
Full-time
Career Level
Principal
