Principal Market Development

AT&T•Atlanta, GA

7d•$141,300 - $237,400•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Requirements

Bachelor’s degree required (Business, Economics, Finance, or related field preferred)
7+ years of experience in strategy, pricing, product management, or market development
Deep expertise in pricing, offer strategy, and promotional design.
Cross-functional leadership driving market execution.
Strong financial and analytical capability, and ability to translate insights into actionable strategies

Nice To Haves

Recognized expert in market development, pricing strategy, and offer design within a complex, multi-product environment.
Applies deep business acumen and analytical rigor to solve high-impact problems and drive measurable growth.
Leads critical initiatives with minimal oversight, influencing senior leadership decisions and shaping enterprise strategy.
Serves as a mentor and thought leader, elevating team capability in pricing, offer strategy, and market execution.

Responsibilities

Lead end-to-end program management for strategic initiatives—from ideation through launch and performance tracking.
Own offer lifecycle management, including launch planning, performance monitoring, and optimization.
Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams.
Define and evolve acquisition strategies to drive subscriber growth across key channels and segments.
Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence.
Leverage competitive intelligence and market dynamics to continuously refine offer positioning.
Ensure tight alignment with Marketing on campaign strategy, messaging, and investment prioritization.
Assess and optimize customer experience impact of pricing and offer decisions, balancing growth with simplicity and transparency.
Partner cross-functionally to deliver consistent, differentiated customer value propositions.
Partner with GTM and channel teams to ensure offers are optimized for channel performance (Retail, Digital, IHX, Call Centers).
Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality.
Ensure channel readiness and enablement for all offer launches.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone