Principal I, Power BI Architect

Herbalife•Los Angeles, CA

2d•Hybrid

About The Position

You’ll build how the organization sees, trusts, and acts on data. As a Principal I, Power BI Architect, you’ll design and scale enterprise-grade Power BI solutions—from semantic models to embedded analytics—so leaders and teams can make faster, smarter decisions. You’ll set architecture and governance standards, drive performance and capacity optimization, and partner closely with data engineering and application teams to deliver reliable, secure, and easy-to-use analytics experiences. This role calls for deep expertise in Power BI architecture, DAX, SQL, and modern cloud data platforms (Azure and Snowflake). Experience with Power BI Embedded, CI/CD, Direct Lake, and Delta-based architectures is a strong plus, along with the ability to influence technical direction and mentor others. You’ll join a team that treats analytics as a product—prioritizing trustworthy data, phenomenal user experiences, and measurable business impact. We partner closely with data engineering, product, and business teams to tackle meaningful problems, and we invest in modern practices like governance-by-design, automation/CI/CD, and performance engineering. If you enjoy setting technical direction, simplifying complexity, and enabling others to deliver their best work, you’ll thrive here. The Principal I, Power BI Architect role builds and implements enterprise-grade Power BI solutions to drive data-driven decision-making. It requires deep expertise in Power BI architecture, DAX, SQL, and cloud platforms like Azure and Snowflake. The position also emphasizes leadership in Power BI Embedded implementations, CI/CD practices, and governance standards.

Requirements

7+ years of experience building Power BI and business intelligence solutions.
3+ years in an architecture/technical leadership role (Power BI Architect, BI Architect, Analytics Architect, or similar).
Proven success delivering scalable, high-performance BI solutions in enterprise environments.
Expert proficiency in Power BI (semantic modeling) and solid, hands-on DAX experience (writing and optimizing measures for enterprise-scale models), plus Power Query (M).
Strong SQL skills for data analysis, transformation, and fixing issues.
Hands-on experience integrating Power BI with cloud data platforms such as Snowflake and Azure (e.g., Azure SQL, Data Factory, Synapse or equivalents).
Solid understanding of governance, security, and administration in the Power BI tenant/workspace model.

Nice To Haves

Experience with Direct Lake and Delta-based architectures for analytics.
Experience delivering Power BI Embedded solutions and partnering with application teams on integration patterns.
Experience implementing CI/CD for semantic models and reports using Git, TMDL, Tabular Editor (or comparable tooling).
Understanding of Power BI capacity unit (CU) consumption, monitoring, and optimization.
Familiarity with Power Apps to extend or operationalize analytics workflows.

Responsibilities

Lead end-to-end Power BI delivery (semantic models, reports, dashboards) that scales across the enterprise.
Architect high-performing, reusable data models aligned to business definitions and governed metrics.
Establish and evolve standards for development, governance, and lifecycle management across the Power BI ecosystem.
Champion advanced capabilities (calculation groups, field parameters, deployment pipelines, bookmarks) to improve usability and consistency.
Connect Power BI to Snowflake, Azure SQL, and other cloud/on-prem sources with secure, reliable access patterns.
Use Direct Lake and Delta-based approaches to enable fast, near real-time analytics where appropriate.
Partner with data engineering to build efficient pipelines, refresh strategies, and dataset development.
Build and support Power BI Embedded experiences that bring analytics directly into web applications.
Ensure embedding is secure, scalable, and aligned with enterprise architecture and identity patterns.
Write, review, and optimize DAX for clarity, correctness, and performance at enterprise scale.
Develop and maintain Power Query (M) transformations with a focus on maintainability and refresh efficiency.
Diagnose and tune report performance, query plans, and refresh operations—then share guidance with teams.
Implement CI/CD using Git, TMDL, Tabular Editor, and automated validation to improve quality and speed.
Administer tenant/workspace settings, security, and access controls; define guardrails that enable self-service safely.
Monitor and optimize capacity unit (CU) utilization and operational health across environments.
Translate business needs into clear technical builds and delivery plans with collaborators and product teams.
Mentor developers and analysts through reviews, patterns, and mentoring to improve standards across the org.
Document architecture, models, and operational playbooks to support long-term maintainability.
Other duties as assigned.