Principal Field Marketing Manager

Denodo•Chicago, ND

21d•$140,000 - $160,000

About The Position

Denodo is seeking an experienced, highly motivated, and detail-oriented Principal Field Marketing Manager to join our growing team. You will be primarily responsible for planning, developing, and executing field marketing events and digital programs. Your focus will be driving pipeline generation and acceleration to meet sales and marketing targets. You will ensure all initiatives are executed with excellence, on schedule, and within budget through effective management of timelines, resources, and processes.

Requirements

BA/BS degree required.
Minimum of 7 10-15 years of field marketing experience specifically within a B2B software company.
Proven success in creating and executing multi-channel integrated marketing campaigns (events, email, and social marketing).
Direct experience creating and reporting on marketing campaigns using Salesforce.com.
Deep familiarity with the B2B software sales cycle and how to structure marketing programs to nurture leads, progress opportunities, and accelerate pipeline closing.
Experience creating segmentation lists and managing list acquisition to build high-quality prospect databases.
Ability to initiate and execute multiple marketing programs simultaneously.
Self-starter mindset capable of operating with minimal supervision.
Excellent communication skills and high attention to detail.
Collaborative team player with a hands-on attitude and creative problem-solving skills.

Responsibilities

Plan, coordinate, and execute multiple regional, industry, and executive events.
Manage all onsite execution with finesse to ensure maximum brand exposure.
Develop field program strategies with detailed task lists and track them through completion using project management tools.
Direct external relationships with vendors, venues, agencies, and media partners to maximize investment yield.
Measure all program execution aspects against prescribed metrics to analyze efficiency and creative success.
Partner with Marketing Operations to track and optimize event and campaign return on investment.
Ensure leads are uploaded to the CRM system swiftly, assigned to sales, and monitored for conversion progress.
Lead pre- and post-campaign execution in partnership with Sales Development Representatives (SDRs) and Field Sales.
Create targeted segment lists and distribute them to sales teams to drive proactive customer and prospect follow-up.
Provide sales teams with necessary marketing collateral for outbound calling efforts and customer visits.
Create and manage regional digital initiatives, including region-focused webinars, virtual events, and account-based marketing (ABM) campaigns.
Execute additional duties as assigned to support broader North America demand generation initiatives.