Principal Data Product Owner, Marketing Data and Agents

Gap Inc.•Folsom, CA

About The Position

We’re looking for a Principal Data Product Owner to lead and scale data capabilities across our marketing domain. This role owns the strategy, roadmap, and delivery of marketing data products that power campaigns, content, and agents as we move towards agentic marketing. You’ll operate as a business and data leader—partnering with Product, Engineering, and executive stakeholders to turn data into measurable growth.

Requirements

8+ years of experience in data, analytics, or data product management
Proven experience leading and scaling teams
Strong background in marketing and digital analytics
Experience working with marketing data
Ability to influence cross-functional stakeholders and drive business outcomes

Nice To Haves

Experience in retail, marketing, or marketplace environments preferred
Exposure to AI or data science is a plus

Responsibilities

Own Data Strategy & Roadmap: Define and execute the data and analytics strategy for marketing, including content, campaigns, and engagement data across both paid and owned media channels.
Lead efforts to define business and data requirements for marketing Agents, focused on activation, content, insights & measurement.
Partner with leadership to prioritize investments and align on long-term data strategy.
Deliver Data Products & Insights: Partner with Product and Engineering to deliver scalable data solutions.
Translate business needs into analytics, reporting, and data product requirements.
Ensure high-quality data and actionable insights across digital touchpoints.
Drive Customer Outcomes: Partner with others to enable data to be used evaluate performance and guide product and business decisions.
Identify opportunities to improve conversion, engagement, and customer experience through marketing channels.
Influence & Communicate: Present insights and recommendations to senior leadership.
Translate complex data into clear, actionable business narratives.
Act as a connector across business, product, and technical teams.