Principal Data Analyst
About The Position
As Principal, Marketing Measurement, you will lead the evolution of HubSpot’s marketing measurement and investment optimization. You will build the measurement infrastructure and decision-making framework that supports confident capital allocation across organic, paid, owned, and earned channels. The role combines marketing mix modeling, incrementality testing, attribution, and predictive forecasting into a unified capability serving Marketing and Finance. You will work cross-functionally with Marketing, Finance, Data Science, Engineering, and Product to understand what drives incremental growth and turn analytical findings into investment decisions. This high-visibility role requires deep measurement expertise and the strategic ability to connect analytical rigor to business decisions.
Requirements
- 10+ years in marketing analytics or marketing data science.
- Deep understanding of marketing strategy and how it is developed and executed to inform the appropriate measurement approach.
- Deep expertise in Marketing Mix Modeling and incrementality testing, including hands-on experience building or operationalizing these capabilities and connecting outputs to capital allocation decisions.
- Experience building predictive LTV models and multi-horizon revenue forecasting that connect leading marketing indicators to expected downstream revenue outcomes.
- Experience building or implementing multi-touch attribution models to measure impact across a B2B SaaS buyer’s journey.
- Track record of building trusted Finance partnerships and developing shared measurement frameworks that drive budget decisions.
- Strong technical fluency, including the ability to design experiments, validate data science outputs, and direct execution teams effectively.
- Experience with modern multi-touch attribution across paid, owned, and earned channels, including view-based and buying-group-level measurement.
- Excellent executive communication skills and ability to translate complex causal findings into clear investment recommendations for non-technical stakeholders.
Nice To Haves
- Marketing measurement and leadership experience at a B2B SaaS or high-growth technology company.
- Data science background.
- Experience with Brand and LLM/AEO/GEO measurement techniques and attribution.
- Background in or close partnership with paid media strategy and bidding optimization.
- Experience evaluating and managing external measurement vendors, such as MMM platforms, incrementality tools, or LTV providers.
- Familiarity with B2B buying-group measurement across complex, multi-stakeholder sales cycles.
Responsibilities
- Own and evolve the marketing measurement framework across organic, paid, owned, Brand, LLM/AEO, media/creators, and earned channels.
- Develop full-funnel attribution across the buyer journey, modernizing methodology beyond last-click with view-based, multi-touch, and buying-group-aware models.
- Develop executive-ready reporting and performance narratives that connect marketing investment to revenue outcomes and support capital allocation decisions.
- Build and operate Marketing Mix Models to quantify marginal channel ROI and support scenario planning and capital allocation.
- Establish and scale an incrementality testing program, including holdout methodology, causal experiments, and investment recommendations.
- Partner with Marketing and Finance leadership on evidence-based investment planning.
- Build and operationalize predictive LTV models connecting upstream marketing signals to downstream revenue outcomes.
- Develop multi-horizon revenue forecasting that translates real-time marketing indicators into expected ARR outcomes.
- Drive the build-versus-buy roadmap for predictive tooling, evaluate vendor solutions, manage external partnerships, and determine where proprietary models offer lasting advantage.
- Lead and direct data science execution toward measurement priorities; design experiments, validate methodology, and maintain quality standards.
- Advance AI and machine learning applications in measurement, attribution, targeting, and forecasting.
Benefits
- HubSpot benefits and perks are mentioned, but specific benefits are not enumerated.
- Some roles may be eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs).
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
