Principal Conversation Designer

Blink UX•Bellevue, WA

7h•$140,000 - $160,000•Hybrid

About The Position

Blink is the user experience firm for the world’s leading companies. We use evidence-driven design to create products that people use, love and remember. With studios in Austin, Boston, San Diego, San Francisco, and Seattle, Blink brings two decades of experience to research, design, and strategy for clients such as Amazon, Facebook, Microsoft, NASA, Starbucks, and USAA. This opportunity is a part of Blink's Embedded practice which supports long-term opportunities with some of Blink’s largest client partners. Location: Hybrid, Bellevue, WA Duration: 6 months, potential to extend. What you'll be doing: Strategic & Design Leadership Drive conversation design strategy for AI and automated experiences. Define and evolve voice, tone, and personality guidelines aligned with T-Mobile’s brand. Leverage research, analytics, and usability insights to optimize conversational journeys. Create scalable frameworks and reusable patterns across platforms. Design Execution & Quality Design dialogue flows, scripts, and interaction models for chatbots and virtual assistants. Ensure clarity, inclusivity, accessibility, and customer-first language standards. Collaborate closely with Product, UX, Research, and Engineering teams. Collaboration & Mentorship Lead cross-functional workshops to align on user needs and business goals. Mentor and guide other conversation designers and cross-functional partners. Advocate for best practices in AI-driven and conversational experiences. Research & Optimization Participate in qualitative and quantitative research initiatives. Analyze conversational output and performance metrics to continuously improve experiences. What Success Looks Like Clear, consistent, and meaningful AI-driven conversations that help customers achieve goals easily. Scalable conversation design frameworks implemented across platforms. A high-performing team of conversation designers supported by your leadership. Alignment and delivery on cross-functional team goals like AI containment or ecommerce growth. Working well with the cross-functional team: knowing how to collaborate and influence stakeholders to drive product success and meet user goals

Requirements

7+ years of experience in UX writing, content design, or conversational design.
Strong portfolio demonstrating AI conversation or UX content design.
Deep understanding of human-centered design principles.
Experience collaborating across Product, Engineering, and Research.
Experience designing for GenAI, LLMs, or AI-driven systems.
Skills & Competencies Human-centered design
Conversation flow mapping and dialogue scripting
Content strategy and information architecture
Prompt engineering and testing
UX research and analytics interpretation
Voice and tone development
Cross-functional collaboration
Leadership and mentorship

Nice To Haves

Knowledge of prompt engineering and conversation modeling, preferred.
Leadership experience, mentoring or coaching designers, preferred.

Responsibilities

Drive conversation design strategy for AI and automated experiences.
Define and evolve voice, tone, and personality guidelines aligned with T-Mobile’s brand.
Leverage research, analytics, and usability insights to optimize conversational journeys.
Create scalable frameworks and reusable patterns across platforms.
Design dialogue flows, scripts, and interaction models for chatbots and virtual assistants.
Ensure clarity, inclusivity, accessibility, and customer-first language standards.
Collaborate closely with Product, UX, Research, and Engineering teams.
Lead cross-functional workshops to align on user needs and business goals.
Mentor and guide other conversation designers and cross-functional partners.
Advocate for best practices in AI-driven and conversational experiences.
Participate in qualitative and quantitative research initiatives.
Analyze conversational output and performance metrics to continuously improve experiences.