Principal Associate, Market Research

Capital One • McLean, VA

1d • $109,900 - $150,500 • Hybrid

About The Position

Capital One is seeking a Principal Associate to join our Brand Insights team. In this role you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have a proven track record of designing, managing, and presenting primary research, including brand health tracking, creative testing, in-market ad performance, and ad-hoc custom research.

Requirements

• Bachelor’s Degree or military experience
• At least 4 years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies

Nice To Haves

• 6+ years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies
• Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing, ideally in the financial services industry
• Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)

Responsibilities

• Lead the design and execution of market research projects, deciding on appropriate research methodologies, drafting research briefs, leading all project logistics and coordination with internal and external partners/vendors
• Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action
• Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies
• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
• Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
• Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches

Benefits

• performance based incentive compensation
• cash bonus(es)
• long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Principal