Principal Associate, Insights Creative & Sponsorship

Capital One • Richmond, VA

7d

About The Position

Capital One is seeking a Principal Associate Insights Creative & Sponsorship to join our Brand Insights team. In this role you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have proven experience designing and managing primary research inclusive of ad testing, in-market ad tracking and measuring the longitudinal impact on our brand across other marketing-related activities. What you’ll do Lead the execution of market research projects, leading all project logistics and planning, and coordination with internal and external partners/vendors Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action Lead the design of market research projects, deciding on appropriate research methodologies, drafting research briefs, assessing pricing and feasibility, and securing internal approvals Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches Who you are You want to be an EVIDENCE-BASED MARKETER! Your curiosity is endless. There’s always something else to learn You’re flexible and not afraid of change—in fact you welcome the challenge You share your point of view, but seek out what might be missing and listen You have big ideas and know the best ones are driven by proof, persistence and patience You’re a storyteller. You simplify the complex and compel your audience to act You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you You care—about the work, your team and the customers you serve This role requires 10% travel within the North American Region

Requirements

• Bachelor’s Degree or military experience
• At least 3 years of experience in a market research role on the supplier side or client side in marketing research (planning and executing studies)

Nice To Haves

• At least 5 years of experience in a primary market research role on either the supplier side or client side, planning and executing studies.
• Experience leading advertising, sponsorship and media effectiveness research focused on marketing communications and longitudinal impact on business results, ideally in the financial services industry.
• Experience working with analytical tools such as Python, R, SAS, SPSS, SQL, Q or similar tools (e.g., third party data analysis portals)

Responsibilities

• Lead the execution of market research projects, leading all project logistics and planning, and coordination with internal and external partners/vendors
• Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action
• Lead the design of market research projects, deciding on appropriate research methodologies, drafting research briefs, assessing pricing and feasibility, and securing internal approvals
• Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies
• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
• Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
• Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees