Principal Associate, Brand Sponsorships & Experiential Marketing

Capital One•McLean, VA

1d•Remote

About The Position

Capital One is seeking a talented sponsorships and experiential marketing professionals to join the Brand team. In this role, you will be responsible for assisting in the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. This role will help define how we meet business objectives through experiential based marketing, while also being part of a larger, integrated sponsorship strategy. You should have knowledge and experience in executing events and sponsorships – sports and entertainment (e.g., music, dining, etc.) based sponsorships are preferred. The candidate will be responsible for coordinating and managing sponsorship property partners, while working with internal clients and interdepartmental teams to plan & execute sponsorship activations and VIP hospitality experiences. The Principal Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies. The Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large. This job will require periodic travel (approximately 20%)

Requirements

Bachelor's Degree or Military experience
At least 3 years of experience in sponsorships and experiential marketing or event planning
At least 3 years of experience in marketing

Nice To Haves

At least 4 years of experience in sponsorships and experiential marketing or event planning
At least 4 years of experience in marketing
Sports and entertainment (e.g., music, dining, etc.) based sponsorships are preferred.

Responsibilities

Develop strategies and POVs for activations for sponsorships properties, work to influence key stakeholders through presentation
Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships
Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines
Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
Communicate key action items and status reports to internal and external stakeholders
Coordinate information sharing amongst internal team and external partners related to event activations