Principal Associate, Brand Manager
About The Position
Capital One Auto is seeking an innovative and data-driven Brand Principal Associate to help lead dealer brand marketing efforts for the Auto line of the business. This associate will play a critical role in our B2B dealer engagement and retention strategies, focused on driving customer loyalty, maximizing lifetime value, and preventing churn throughout the customer lifecycle. This role requires a strong mix of business knowledge and stakeholder management, omni-channel marketing experience, exceptional communication, proactive approach to becoming a subject matter expert in our dealer finance and product offerings, and strong data and analytical skills. This individual will lead the charge in crafting and implementing unified engagement and retention strategies that foster customer loyalty, partnership, and value while working closely with creative partners, execution teams, and business analysts. This role presents a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.
Requirements
- The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns
- Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them
- A strategic mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride
- An entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
- Experience influencing creative processes and partnering with creative teams
- Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a unified marketing and engagement strategy
- A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing
- Highly effective communication skills with outstanding writing, editing, and presentation abilities
- Bachelor's Degree or military experience
- At least 5 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
Nice To Haves
- 3+ years of experience in financial services marketing
- 2+ years of experience presenting to senior leadership
- Experience with automotive B2B marketing and/or automotive lending providers
- 3+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
Responsibilities
- Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Go To Market, Business Analysis, Product, Creative, Legal, etc.
- Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy
- Develop a deep understanding of Capital One Auto’s Navigator Platform and Dealer Finance offerings, serving as a subject matter expert on the Brand team
- Craft overarching value propositions and storytelling for our dealer offerings that directly correlate with dealer adoption, satisfaction, and retention throughout the customer lifecycle
- Execute and manage strategic brand development of new and ongoing nurture campaigns and testing initiatives for the Auto business
- Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures
- Collaborate with analysts to understand and report on campaign performance, building on outcomes to identify new opportunities to optimize marketing, test creative strategies, and segment audiences
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
- Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
- Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives
- Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams
Benefits
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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What This Job Offers
Job Type
Full-time
Career Level
Principal
