Principal Associate, Brand Governance, Operations and Enablement

Capital One•McLean, VA

1d•$109,900 - $150,500

About The Position

This is an opportunity for an experienced marketing operations or project management professional to join Capital One’s Brand Governance Team. In this role, you will drive the process for brand governance initiatives, removing roadblocks and ensuring seamless execution across cross-functional teams to protect and grow Capital One’s growing portfolio of brands. You will create and spearhead processes and strategies that support Brand management consistency across the enterprise, facilitating existing teams who seek to ensure compliance with brand standards and grow the brand's reputation. The ideal candidate will have a deep understanding of integrated marketing production and process across channels—mass media, social media, experiential, etc.—and experience managing processes that support consistency and reputation management for a recognizable, well-managed brand.

Requirements

Bachelor's Degree or Military Experience
At least 3 years of project management experience
At least 3 years of experience with marketing workflow tools (such as Adobe Workfront)
At least 2 years of experience in financial services or regulated industry
At least 1 year of experience identifying, evaluating and taking action to mitigate brand risk

Nice To Haves

4+ years of project management experience
1+ years managing projects for in-house creative, marketing, or agency teams
1+ years experience with project management software
Experience evaluating or implementing GenAI automation integrations in marketing
Exceptional written and verbal communication skills
Strong problem solving and analytical skills
Ability to self-manage and escalate potential roadblocks
Experience in resource and task management with the ability to explore solution-oriented approaches based on project-specific needs

Responsibilities

Directly lead one or more of Capital One’s brand governance programs, including the facilitation of line-of-business marketing partner relationships
Be a visible enabler efficient, brand safe, consistent branded marketing across the enterprise
Facilitate team progress in a workflow management tool (Adobe Workfront), monitoring intakes and decision making processes across a multi-pronged brand governance review system
In a “hub and spoke” team environment, own hub processes to drive human connections across teams
Own insight reporting and executive dashboards on process utilization, throughput and operational outcomes across teams
Directly facilitate connectivity and shared innovation agendas across multiple subject matter experts
Drive a continuous improvement agenda, including identifying ways emerging technologies, including artificial intelligence, can help streamline and accelerate brand risk reviews
Confidently lead presentations that drive awareness of brand management standards and programs with associates of all levels and backgrounds
Identify need for and develop clear written materials about brand management programs and standards when needed to advance the program
Update and maintain governance ‘hub’ artifacts, resource pages, educational documents, and computer based training modules and/or facilitate this type of work through spoke teams
Articulate new standards and procedures across channels, including but not limited to social media, paid media, talent management, content marketing, and experiential when a need is identified
Track and monitor compliance with governance requirements, including leading risk management control testing and audits of our processes
Contribute to a positive team environment as part of a high-energy, growing and evolving team