Principal Analyst – Customer Journey Analytics

Trident Consulting • New York, NY

11h • Remote

About The Position

Trident Consulting is seeking a Principal Analyst – Customer Journey Analytics for one of our clients, a global leader in business and technology services. This is a remote, contract role with a rate of $80/Hr. The ideal candidate will have 5-9 years of experience in Digital Analytics, Marketing Analytics, or a related field, preferably in B2B SaaS or Enterprise Technology. The role requires strong hands-on experience with Adobe Customer Journey Analytics (CJA), Adobe Analytics, and the ability to translate complex data into actionable business insights. You will act as a trusted analytics advisor to business and marketing stakeholders, possess knowledge of multi-touch attribution, funnel analysis, and cross-channel measurement, and have experience with A/B testing and experimentation. Familiarity with tagging governance, UTM taxonomy, data layers, and data quality is important. A strong understanding of GenAI tools like ChatGPT, Claude, Gemini, and Copilot, with experience using AI to improve analytics workflows, is also required. Excellent communication, stakeholder management, and storytelling skills are essential, as is the ability to independently manage projects and work effectively in a remote-first environment. Experience with SQL, Python, or Jupyter, as well as exposure to Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Amplitude, FullStory, ContentSquare, or Quantum Metric, are considered a plus. Experience in Cybersecurity, Enterprise SaaS, or complex B2B environments is highly desirable. A Bachelor's degree in Marketing, Mathematics, Statistics, Business, or a related field, or equivalent practical experience, is required.

Requirements

• 5–9 years of experience in Digital Analytics, Marketing Analytics, or a related field, preferably in B2B SaaS or Enterprise Technology
• Strong hands-on experience with Adobe Customer Journey Analytics (CJA)
• Strong knowledge of Adobe Analytics
• Ability to translate complex data into actionable business insights and executive-level recommendations
• Strong experience partnering with business and marketing stakeholders as a trusted analytics advisor
• Knowledge of multi-touch attribution, funnel analysis, and cross-channel measurement
• Experience with A/B testing, experimentation, statistical significance, and measurement planning
• Familiarity with tagging governance, UTM taxonomy, data layers, and data quality
• Strong understanding of GenAI tools such as ChatGPT, Claude, Gemini, and Copilot, with experience using AI to improve analytics workflows
• Excellent communication, stakeholder management, and storytelling skills
• Ability to independently manage projects, prioritize competing requirements, and work effectively in a remote-first environment
• Bachelor's degree in Marketing, Mathematics, Statistics, Business, or a related field, or equivalent practical experience

Nice To Haves

• Experience with SQL, Python, or Jupyter
• Exposure to Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Amplitude, FullStory, ContentSquare, or Quantum Metric
• Experience in Cybersecurity, Enterprise SaaS, or complex B2B environments

Responsibilities

• Data View architecture
• Cross-channel journey stitching
• B2B journey analysis
• Attribution and journey measurement
• Dashboard/report development
• Translate complex data into actionable business insights and executive-level recommendations
• Partnering with business and marketing stakeholders as a trusted analytics advisor
• A/B testing, experimentation, statistical significance, and measurement planning
• Using AI to improve analytics workflows

What This Job Offers

• Career Level: Principal