Principal ABM Strategist

Eve

1d

About The Position

We are building our Account-Based Marketing function from the ground up — and this is the role that defines it. As our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments.
This is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook — you'll write it. You'll sit on the Revenue Marketing Team and partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale.
If you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end — this role was made for you.

Requirements

• You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions
• You've built ABM programs from scratch — you know what it takes to stand up a function, and you've done it before
• You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform
• You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM
• You understand the full revenue funnel and can credibly partner with Sales — you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes
• You're an exceptional communicator and storyteller — you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners
• You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists
• You're analytically strong — you can work with data, define your own measurement frameworks, and derive insights that shape strategy

Nice To Haves

• Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)
• Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set
• Experience in a founding or early-stage marketing function at a scaling company

Responsibilities

• Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs
• Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy
• Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays
• Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders
• Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics
• Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments
• Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts
• Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels
• Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives
• Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively
• Define the ABM strategy, operating model, and measurement framework that will guide the function long-term
• Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)
• Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams
• Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time
• Serve as a subject matter expert and internal evangelist for ABM best practices across the organization

Benefits

• Competitive Salary & Equity
• 401(k) Program with Employer Matching
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Commuter Benefits
• Autonomous Work Environment
• Office Setup Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In office Perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed