Premium Sales Representative (Major New Stadium Projects)

ASM Global•Tampa, FL

17d•Onsite

About The Position

Legends Global is building a bench of premium sellers for major new projects across the U.S. The Premium Sales Representative is primarily responsible for driving revenue and hitting sales goals by leading new business generation for premium seating at their assigned project. This role involves engaging and converting existing season ticket holders, members, and donors, as well as identifying new prospects for suites, clubs, and other premium seating. The position focuses on prospecting, appointment setting, conducting sales presentations (on-site and off-site), and securing multi-year premium seating commitments. You will be placed on a specific project and report to that project’s senior sales leader. These roles are project-based and involve selling premium inventory for new builds, major renovations, and pre-opening sales programs at high-profile venues, often selling a product before it physically exists by converting renderings and preview experiences into contracts.

Requirements

3+ years of sales experience in sports, live entertainment, or venue hospitality, with a track record of hitting or exceeding quota.
Demonstrated success closing five-figure or larger deals, with a personal closing role.
Ability to communicate credibly with C-level executives, business owners, and major donors, in person and in writing.
Comfort with a longer, relationship-driven sales cycle and the organization to manage a full pipeline at multiple stages simultaneously.
Proficiency in CRM, Microsoft Office, and presentation/AV tools.
Valid driver’s license and reliable transportation for off-site client meetings.

Nice To Haves

Experience selling premium inventory pre-opening, including suites, clubs, PSLs, founding memberships, or deposit and priority-list campaigns, before the product physically existed.
Experience in a preview or experience center environment, or with seat selection events and charter-class programs.
Meaningful ties, professional or personal, to one or more of the markets where we operate, or genuine willingness to relocate for the right project.
Bachelor’s degree or equivalent experience.

Responsibilities

Generate qualified new business through outbound calling, referrals, networking, and creative lead sourcing, alongside leads provided by the partner organization.
Qualify prospects consultatively to match the right premium product to the right buyer.
Maintain disciplined, accurate CRM records for pipeline, forecast, and activity reporting.
Deliver sales presentations on site in preview and experience centers, at the venue, and on campus, and off site at prospect locations.
Use renderings, VR, models, and hard hat tours to sell an unbuilt product.
Serve as the internal and external expert on venue enhancements, premium amenities, and product delivery.
Secure contractually obligated, multi-year agreements from C-level executives, business owners, high-net-worth individuals, and major donors.
Manage five- and six-figure deals from first conversation through executed contract and collected payment.
Convert existing season ticket holders and donors into premium buyers where a migration or renovation program calls for it.
Meet or exceed individual and team revenue goals, and hit activity benchmarks (calls, appointments, presentations).
Track performance data, identify trends, and adjust sales strategies.
Share successful strategies to be scaled to future projects.
Entertain and nurture clients and prospects through networking events, game-day hosting, seat visits, open houses, and one-on-one meals.
Provide high-end service to premium members, including renewals, contract execution, and cross-selling.
Operate as an extension of the partner’s brand in a white-label model.