Premium & Group Event Executive
About The Position
The Premium & Group Event Executive is responsible for generating revenue through the sale of premium seating and group ticket packages for Tampa Bay Lightning games, events at Benchmark International Arena, Yuengling Center, and other managed properties. This role utilizes phone outreach, email marketing, face-to-face presentations, venue tours, and off-site meetings to cultivate new business opportunities and grow existing accounts. Additionally, the position is responsible for developing and executing innovative group sales initiatives designed to increase ticket revenue and enhance our fans experience.
Requirements
- Bachelor’s degree in Business, Sports Management, Marketing, Communications, or a related field required.
- 2-4 years of group sales or related sales experience preferred.
- Previous experience in the sports and entertainment industry preferred.
- Proven ability to build and maintain strong, collaborative relationships with colleagues, clients, and business partners.
- Excellent verbal and written communication skills.
- Strong time management, organization, and problem-solving abilities.
- Ability to effectively manage multiple projects and priorities in a fast-paced environment.
- Self-motivated, result-oriented professional with a strong work ethic and team-first mentality.
- Demonstrated passion for sales, customer success, and creative revenue-generating initiatives.
- Ability to adapt to changing business needs and work effectively both independently and as part of a team.
- Availability to work evenings, weekends, and select holidays as required by event schedules.
- Ticketmaster, Archtics, CRM and Microsoft Suite experience a plus.
Responsibilities
- Maximize revenue through the sale of premium seating and group ticket packages at all VSG managed properties.
- Plan, develop, sell, and execute group sales initiatives, theme nights, and special ticket programs.
- Prospect daily through cold calling, networking, arena tours, referrals, and other lead generation activities to develop new business opportunities.
- Utilize CRM systems and sales tools to effectively manage and grow customer relationships.
- Implement proactive sales strategies to generate additional group sales opportunities from existing clients.
- Maintain complete, accurate, and up-to-date customer records and sales activity within the CRM database.
- Provide exceptional service and account management support to existing clients, ensuring world-class customer experience.
- Assist in the development and execution of sales promotions and revenue-generating campaigns.
- Achieve or exceed all established monthly, quarterly, and annual sales goals.
- Represent the Tampa Bay Lightning at community, networking, and promotional events.
- Foster long-term relationships with clients, community partners, and key account holders.
- Perform other duties and responsibilities as assigned.
- Game/Event Night responsibilities: Yes
- Approximate number of events worked per year: 30-40
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
