Preferred Relationship Manager
About The Position
The Preferred Relationship Manager is responsible for acquiring, growing, and retaining bank customers, with a focus on Preferred Program customers and mass affluent prospects. The role proactively contacts and serves customers, assesses the needs of prospective and existing clients, and partners with others to address their financial needs. It uses Fifth Third’s Retail Consultative Sales process and prescribed tools, working with financial center teams and internal sales partners to generate referrals and provide needs-based solutions. The role also focuses on retaining and growing customers’ current and next-generation wealth. The position is accountable for managing risk within the Bank’s risk appetite, following policies and procedures, raising concerns, and supporting positive experiences for customers and colleagues. It executes retail strategies to grow Preferred Program households, provides guidance to financial center teams, maintains product knowledge, and works with an Investment Executive to meet investment sales and referral goals. Customer and prospect outreach may take place in financial centers, through telemarketing, and at seminars or community events. The role may support one or more financial centers and requires some local travel.
Requirements
- College degree or an equivalent combination of education and experience.
- Experience in a sales environment; financial industry experience.
- Pass consultative selling skills certification and complete ongoing educational requirements as prescribed.
- Series SIE, 6, and 63 licenses and insurance licenses required.
- External hires must obtain the Series 65 within 90 calendar days of hire, with a maximum of two attempts during that period.
- Demonstrated ability to build and maintain a revenue-producing book of business using internal and external customer sources in the mass affluent segment.
- Ability to present a professional image in a role involving contact with the public.
- SAFE Act registration through the Nationwide Mortgage Licensing System (NMLS) is required at the time of employment.
- Ability to travel locally as needed when working with one or more financial centers.
Responsibilities
- Execute retail strategies and tactics to increase Preferred Program households, fulfill customer needs, provide an excellent customer experience, and remove roadblocks to achieving goals.
- Build deep customer relationships and earn trusted-advisor status by using the consultative sales and service process.
- Simplify and communicate complex financial concepts.
- Participate in financial center huddles and meetings to support sales and motivational activities.
- Guide the Financial Center team in the referral and sales process, particularly for Preferred customers.
- Maintain a well-developed working knowledge of the full line of products and services, stay up to date, and request assistance for further development as needed.
- Meet or exceed investment sales and referral goals set by management, working in partnership with the Investment Executive.
- Initiate and maintain customer and prospect contact through financial center interactions, telemarketing, seminars, and community events.
- Keep current on business-industry and economic activity to anticipate customer needs and proactively provide solutions for current and future financial needs.
- Follow Bank policies and procedures, openly exchange ideas and opinions, elevate concerns, and identify, assess, manage, monitor, and report risks.
Benefits
- Comprehensive benefits programs supporting employees’ and their families’ physical, financial, emotional, and social well-being.
- Differentiated compensation offerings.
- Eligibility to participate in an incentive compensation plan, with payments based on company, line of business, and/or individual performance.
