Practice Marketing Manager
About The Position
MB2 Dental, a Dental Partnership Organization (DPO) founded in 2007, is seeking a Practice Marketing Manager for their Carrollton, TX location. This role offers a collaborative environment with independent management of tasks. The Marketing Manager will build and execute growth strategies for general dental practices, focusing on patient-focused marketing that emphasizes comprehensive care, patient experience, prevention, and community presence. The position involves tactical campaign execution and strategic planning to help dental practices differentiate themselves locally. The role includes leadership within the marketing team, managing complex projects, optimizing campaign performance, mentoring junior staff, and collaborating with leadership on marketing initiatives.
Requirements
- 5+ years of dental marketing or healthcare marketing experience is highly preferred, including experience supporting multi-location businesses.
- Top-tier communication skills.
- Familiarity with Canva, Google Ads, and Meta Ads.
Responsibilities
- Lead the execution of multi-channel marketing campaigns designed for general dental practices.
- Develop creative, data-driven strategies highlighting key dental messaging such as preventative care, treatment options, patient experience, and local brand positioning.
- Collaborate with internal teams and affiliate dental practices to ensure marketing aligns with both local office needs and company goals.
- Analyze campaign performance and share actionable insights to refine marketing strategies.
- Assist in developing marketing plans for new initiatives, practice expansions, and community outreach opportunities.
- Manage relationships with affiliate dental offices, ensuring strategies reflect both local needs and MB2’s overall objectives.
- Support budget tracking and resource allocation for dental marketing campaigns.
- Monitor and analyze key marketing KPIs (such as new patient numbers, patient retention, and campaign ROI) to measure success and inform strategy.
- Provide excellent customer service to affiliated practices by responding promptly to needs, building strong relationships, and delivering high-quality marketing support.
- Oversee multiple complex projects simultaneously, maintaining deadlines and ensuring deliverables meet organizational goals.
Benefits
- Competitive pay
- Medical, dental, vision, and life insurance
- Short- and long-term disability
- Generous PTO and paid holidays
- Mentorship and exposure to the leadership of a growing company
- Referral Bonus Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
