Practice Liaison

Quantum Vision Centers•Swansea, IL

2d•$70,000

About The Position

The Practice Liaison implements a coordinated referral partner marketing plan to originate, drive, and grow referrals to EyeCare Partners (ECP) and its eye care services. The role focuses on increasing referral-source loyalty and preference for ECP doctors, accelerating new doctor practice growth, and improving multidisciplinary operational efficiencies. The position is based in Swansea, Illinois, and requires travel in surrounding areas; 80–90% of the work is in the field. The liaison builds and maintains relationships with current and prospective physician referral sources, serves as their initial contact for concerns involving referred patients, and works with colleagues to resolve issues and improve processes. The role also develops referral-growth plans and educational and practice-building initiatives, supports satellite locations and special programs, and collaborates with business development, marketing, practice leaders, physicians, and other corporate teams.

Requirements

Prior physician-relations experience.
Excellent time-management skills.
Creativity and latitude in carrying out responsibilities.
Excellent written and verbal communication skills.
Excellent project-management skills.
Excellent conflict-resolution skills.
Bachelor’s degree or an equivalent combination of education and experience.
3–5 years of experience in the healthcare industry.
3–5 years of experience in sales and marketing.
Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
Strong experience using a customer relationship management (CRM) system.

Responsibilities

Develop, facilitate, and execute a regular cadence of visits and meetings with current and potential physician referral sources.
Use a customer relationship management (CRM) system to build, develop, and maintain current and potential referral sources in current and future markets.
Serve as the initial point of contact for current and potential referral sources with concerns about referred patients.
Investigate issues, collaborate on satisfactory resolutions, and drive related operational process improvements.
Gather and interpret data and reports to identify priority areas for growing referrals to ECP providers.
Develop, plan, and execute educational seminars, grand rounds, dinners, and meet-and-greets for current and potential referral sources, physicians, and teams.
Work with practice leaders, physicians, and teams to develop, implement, and expand satellite locations.
Educate and drive special initiatives with practice leaders, doctors, practice teams, and referral partners, including advanced technology implant conversions, surgical co-management, and online referral portal adoption.
Partner with the Business Development Director, Liaison Program Manager, Marketing, Division VP, growth team, and other corporate resources to co-develop organic growth strategies, conduct market analysis, and identify and execute organic-growth best practices.
Serve as the point of contact for medical, trade, and physician organizations in current and future markets.
Work with the practice leader and Liaison Program Manager to develop and maintain internal and external liaison-related marketing initiatives.
Participate in physician recruitment interviews to explain the liaison role in building a physician's practice.
Develop, plan, and execute new ECP provider introductions and practice-building initiatives.
Facilitate co-management relationships among practice doctors, external referral sources, and team members.
Perform other duties as assigned.