Practice Development Officer

Cerity Partners•Los Angeles, CA

3d•$200,000 - $225,000•Hybrid

About The Position

The Practice Development Officer will be responsible for supporting the growth and operational success of wealth management practices at Cerity Partners. This includes facilitating new business opportunities, enhancing existing client relationships, driving marketing initiatives, and ensuring operational effectiveness. The role requires a strategic liaison with demonstrated expertise in client, colleague, and operational success as well as a strong financial background to uncover and unlock opportunities across our growing firm.

Requirements

Bachelor’s degree.
10+ years of experience in wealth management, business development, practice development, or a related role.
Strong understanding of investment advisory business models, financial products, wealth management principles, client relationship management, and industry best practices.
Ability to develop and execute strategic business plans.
Strong organizational and project management skills.
Experience in marketing, client acquisition strategies, and lead generation.
Deep knowledge of control-side risk considerations, human resources policies, hiring best practices, and employee relations is a plus.
Excellent leadership skills, with the ability to guide practices toward shared goals.
Ability to communicate complex financial data and concepts in layman’s terms.
Ability to analyze data and industry trends to drive strategic decisions.
Proficiency in CRM systems, marketing tools, and financial planning software
Ability to travel up to 20%

Nice To Haves

Experienced Wealth Advisor to high-net-worth clients.
Familiarity with regulatory requirements and compliance in wealth management.

Responsibilities

Cultivate strong and trusted relationships with practices.
Work closely with practices to develop and document a clear and actionable growth plan.
Work closely with practices to develop and execute strategies for client acquisition, retention and revenue growth within the practice.
Facilitate lead flow by developing and implementing strategies to uncover new opportunities within unique and growing practices, optimizing internal processes and identifying potential client opportunities.
Leverage central lead development capabilities to develop new lead flow for practices.
Provide suggestions on P&L Performance, market trends, and new practice investment opportunities.
Help facilitate with internal groups the onboarding and training of new advisory personnel.
Provide ongoing guidance on colleague relations, performance management, and professional development.
Help practices adhere to firm policies, regulatory requirements, and best practices to increase the efficiency and productivity of the practice.
Work with shared services to identify and implement operational improvements that enhance practice efficiency.
Communicate operational support resources and efficiency improvements to advisors, ensuring adoption in a way that enhances the client experience.
Help maintain and build internal practice reporting and tracking of key performance metrics related to client acquisition, retention, and revenue growth within the practice.
Support the onboarding and ramp up of new practices, ensuring they are well-versed in the firm's wealth management, central solutions and specialty practice offerings and client service standards.
Foster a culture of continuous growth and optimization within practices.