PR Strategist - AdFarm

RR46•Calgary, AB

5d•Hybrid

About The Position

AdFarm is seeking a PR Strategist with a strong background in corporate communications, writing, and content creation. This role requires a proactive communicator and strategic thinker who can blend PR expertise with social media know-how. The PR Strategist will play a key part in shaping client narratives, securing high-impact media placements, and elevating thought leadership within the agriculture and food sectors. The company partners with a variety of brands including crop protection, nutrition, seed, technology, sustainability, food, and animal health. AdFarm emphasizes agility, smart problem-solving, and helpfulness in its team members.

Requirements

5+ years in PR, social media strategy, communications, or digital marketing (agency experience preferred).
Bachelor’s degree in communications, marketing, PR, journalism, or a related field.
Ability to translate brand goals into compelling narratives, pitches, social campaigns, and community engagement initiatives.
Experience monitoring sentiment and navigating both proactive and reactive communication moments.
Able to present insights clearly, collaborate across teams, and build strong internal relationships.
Comfortable using analytics tools to evaluate performance, extract insights, and shape strategic recommendations.
Ability to respond quickly to trends, cultural moments, and audience behavior shifts.
Proven ability to work effectively with creative, strategy, and client service teams to execute integrated campaigns.
Commitment to ensuring brand consistency, message clarity, and polished outputs.
Proactive in identifying opportunities, experimenting with new approaches, and elevating campaign strategy.

Nice To Haves

Agency experience preferred.

Responsibilities

Develop and execute cohesive PR and social media strategies that align with client goals, brand voice, and campaign objectives.
Lead the strategic direction for PR and social media initiatives, ensuring integration across all marketing and communication efforts.
Manage reputation and crisis communication, monitoring brand sentiment and guiding proactive and reactive messaging to protect and enhance client reputation.
Ensure brand consistency across all social content, press materials, messaging, and audience touchpoints.
Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution.
Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets.
Use analytics tools to assess performance, identify optimization opportunities, and adjust strategies to improve results.
Analyze campaign performance across earned and owned media channels, delivering insights that refine ongoing and future strategies.
Communicate clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities, and recommendations.