PR Specialist

H&M Group•Toronto, ON

8d•Onsite

About The Position

As a PR Specialist, your main focus will be to develop local plans that bring global PR strategies to life. You will be responsible for building and maintaining relationships with important press and influencers to generate increased exposure and cultural relevance for H&M in the sales market. You work collaboratively with cross-functional teams in Canada to identify new opportunities to build local press interest year-round that supports brand building and commerical priorities. This on-site role reports into our Marketing Manager and is based out of our Toronto Support Office.

Requirements

Degree in Communications, PR, Marketing, or related field (or equivalent experience)
Strong external communication and stakeholder management skills, with established network within the fashion industry
Skilled in digital and omni-channel PR communication
Experience in event management (planning and execution of activations)
Knowledge of latest fashion trends and insights
Excellent written and verbal communication skills in English; additional languages as required per market
Proficiency in Microsoft Office (Word, PowerPoint, Excel)
Minimum 7 years' experience in PR and/or communications, preferably within fashion, retail, or consumer brands

Responsibilities

Develop and execute local PR plans based on global PR strategies and activations across various formats, including press releases, press trips, events and media outreach
Build and maintain relationships within fashion industry stakeholders including media, influencers, celebrities
Support Brand PR and Talent manager to bring influencer relations, celebrity and ambassador programs to life
Provide routine assistance to Showroom and PR Specialist to ensure elevated showroom execution and assist with sampling
Identify new oppoerunities to ensure H&M remains relevant in the cultural conversation while simultaneously supporting commerical priorities
Manage relationship with agencies and partnerships with other external stakeholders, ensuring that delivery of results is aligned with business and brand/PR goals
Monitor and analyze PR performance, media coverage & sentiment, and campaign outcomes, providing insights and recommendations for improvement
Optimize yearly PR and Communications budget, applying a cost conscious and entrepreneurial mindset
Develop and execute PR and communication strategies and plans specific to Sales Market and in line with Global strategies and plans that strengthen the brand and support business objectives
Ensure all communications are aligned with brand values, customer centricity, and global guidelines
Collaborate closely with internal key collaborators to ensure consistency and maximize impact across channels
Stay updated on market trends and competitors within your functional expertise area
Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements