Brand & Product PR Specialist

Hyundai Motor Company•Markham, ON

3d•CA$70,300 - CA$89,000•Hybrid

About The Position

The Brand & Product PR Specialist plays a critical role in driving high-impact, earned media coverage for both Hyundai and Genesis. This is achieved through strategic planning and effective execution across key areas: content ownership for auto shows and events; national press fleet and vehicle operations; media and influencer relationship management; event logistics, and comprehensive media monitoring and reporting. The role also includes back-end tasks including budget tracking, and accurate invoice management. Travel (6–8 times annually) and a valid Class G driver’s license are required.

Requirements

Minimum five years of experience in a Public Relations or Journalism function (required)
Completion of an undergraduate degree or college diploma with a concentration in Public Relations, Corporate Communications, Journalism, Marketing, or other Communications subjects being ideal
Valid Class G driver’s license (required)
Advanced PowerPoint and presentation design skills (required)
Strong understanding of PR measurement and media trends (required)
Excellent written and verbal communication skills (required)
Strong analytical, organizational, and time management skills (required)
Demonstrated attention to detail and ability to meet deadlines (required)
Experience managing budgets (required)

Nice To Haves

Strong understanding of the Canadian automotive and media landscape (preferred)
Familiarity with SAP Concur (preferred)

Responsibilities

Coordinate and manage media bookings, communications, and day-to-day operations for Ontario and British Columbia press fleets
Support product PR initiatives across English Canada for Genesis
Own and develop content for press conferences and product launches
Serve as the primary contact for sports media in English Canada
Contribute to the development of internal and external communications materials (press releases, pitches, presentations)
Travel independently to support media events and press conferences (approximately 6–8 times annually)
Handle daily media monitoring and reporting
Lead the preparation of monthly media coverage reports for internal stakeholders
Track, analyze, and report on press fleet utilization
Manage departmental budgets to ensure financial accuracy and accountability
Manage legal, procurement, and vendor-related processes
Maintain Hyundai media and public websites with updated coverage and news
Support logistics for all PR media events
Collaborate cross-functionally to ensure PR activities align with company policies
Assist in managing agency and vendor relationships