PR Specialist, Rotational Program

Apple•Cupertino, CA

About The Position

This 18-month rotational development program is designed for recent graduates and early PR professionals interested in technology, media, and communications. The program includes rotations across various PR teams at Apple, such as Product, Central, Services, App Store, Retail, Corporate, and Values. Participants will gain experience in telling the world about Apple's products and services, developing communication plans, and executing events. The role offers the opportunity to represent a leading brand, understand PR and communications across different business aspects, and work with a variety of teams to inform the public about Apple's offerings and values.

Requirements

0-1 years of work experience.
Bachelor’s or equivalent experience in a related field of study.
Very organized and pays close attention to small details.
Motivated collaborator who is professional, respectful, and friendly.
Quick learner who can take ownership of assignments and see them through.
Ability to multi-task and meet tight deadlines.
Major in public relations, communications, or journalism.
Previous work experience in an office environment (internship or full-time).
Clear and concise communication skills.
Excellent time management skills and an ability to adapt to a dynamic environment.
Familiarity with Apple products, services and software.

Responsibilities

Collaborate with the Product PR team to launch new products and software across iPhone, iPad, Mac, Apple Watch, AirPods, HomePod, and Apple Vision Pro.
Work closely with the Retail PR team on new initiatives, store openings, and product launches.
Partner with the Services PR team to share stories about new content and experiences across Apple Music, Sports Apple TV, Apple Fitness+, Apple Maps, Apple News, Apple Podcasts, Apple Books, and Apple’s financial services, including Apple Pay.
Partner with the App Store PR and Apple Arcade team to identify stories about developers and their use of products and technologies.
Collaborate with the Corporate, Values, and Retail PR teams to promote company values and community support initiatives.
Conduct research into press and influencers covering specific topic verticals.
Monitor and report on general and competitive news, reviews of Apple hardware, software, and services, and relevant industry issues.
Compile media lists, briefing notes, coverage reports, and pitches.
Use internal and external tools to identify and pursue new storytelling opportunities.
Assist with PR activities related to events, briefings, creator workshops, and other media and influencer relations programs.