PR Measurement & Analytics Intern (Spring 2027)

MediaSource • Columbus, OH

9d • Hybrid

About The Position

MediaSource is seeking a part-time PR Measurement & Analytics Intern for the Spring 2027 semester, beginning in January 2027. Based in Columbus, Ohio, the hybrid role combines in-office and remote work and is designed for a student interested in using data to evaluate and improve public relations programs. The intern will work with the strategy and analytics team to track earned media coverage, maintain campaign data, and help turn results into clear insights for healthcare clients, while exploring emerging tools for media monitoring, reporting, and AI visibility.

The internship offers exposure to a fast-paced agency environment spanning PR, media relations, strategy, and content creation. The intern will receive one-on-one mentoring from experienced media analytics and account leaders, gain direct experience with public relations software and analytical platforms, and have networking opportunities with company leaders and agency decision-makers.

Requirements

• Currently enrolled as an undergraduate student in good academic standing at an accredited college or university within Central Ohio.
• Availability to work in Columbus, Ohio.
• Majoring in Public Relations, Strategic Communication, Marketing, Journalism, or a related field.
• Able to commit 15–20 hours per week during the Spring 2027 semester while managing coursework.
• Strong analytical skills and an interest in applying data to PR and communications campaigns.
• Foundational knowledge of public relations and media through coursework, campus involvement, or previous experience.
• Accountable, organized, self-starting, and able to take initiative and meet deadlines reliably.
• Comfortable working with Google Workspace and Drive tools, spreadsheets, and data visualization.
• Excellent written and verbal communication skills and strong attention to detail.

Nice To Haves

• Junior or senior undergraduate standing preferred.
• Minimum GPA of 3.0 preferred.
• Experience with, or eagerness to learn, media monitoring platforms, spreadsheet tools, and AI-assisted research tools such as TVEyes, Agility PR, Cision, Sprout Social, and Claude; prior experience with specific platforms is not required.
• Eligible to receive college internship credit, if applicable.

Responsibilities

• Track, log, and monitor media coverage across traditional channels, including TV, radio, and print, as well as digital and social media platforms.
• Build, update, and maintain media placement databases, press clipping logs, and media lists.
• Review coverage records for accuracy and identify duplicate placements.
• Analyze trends and help prepare client reports explaining results and their implications, with guidance from the strategy and analytics team.
• Research and test new media tracking services, tool developments, and reporting methods.
• Participate in internal team and client meetings.
• Assist with daily reporting deadlines and research news releases and fact sheets.
• Share measurement updates with account teams.

Benefits

• One-on-one mentoring and guidance from experienced media analytics and account leaders.
• Exposure to a fast-paced agency environment working across PR, media relations, strategy, and content creation.
• Direct experience operating public relations software, Google Workspace tools, spreadsheets, and analytical platforms.
• Networking opportunities with company leaders and agency decision-makers.
• Dynamic, creative, and collaborative hybrid environment.
• Values-driven culture promoting curiosity, inclusivity, work-life balance, and purposeful work.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed