PR Measurement & Analytics Intern (Spring 2027)

Media Source•Columbus, OH

8d•Hybrid

About The Position

MediaSource is seeking a part-time PR Measurement & Analytics Intern for the Spring 2027 semester, starting in January 2027. This hybrid role combines in-office and remote work in Columbus, Ohio, and is intended for a student interested in using data to evaluate and improve public relations programs. The intern will work with the strategy and analytics team to track earned media coverage, maintain campaign data, and help turn results into clear insights for healthcare clients. The role also offers opportunities to explore emerging tools for media monitoring, reporting, and AI visibility. The intern will gain exposure to a fast-paced agency environment spanning public relations, media relations, strategy, and content creation. They will receive one-on-one mentoring from experienced media analytics and account leaders, gain direct experience with public relations software, Google Workspace tools, spreadsheets, and analytical platforms, and have opportunities to network with company leaders and agency decision-makers. The position is based in Columbus, Ohio, in a hybrid office/remote environment and requires 15–20 hours per week during the Spring 2027 semester. Pay is $15 per hour.

Requirements

Currently enrolled as an undergraduate student in good academic standing at an accredited college or university within Central Ohio.
Availability to work in Columbus, Ohio.
Majoring in Public Relations, Strategic Communication, Marketing, Journalism, or a related field.
Ability to commit 15–20 hours per week during the Spring 2027 semester while managing coursework.
Eligible to receive college internship credit, if applicable.
Strong analytical skills and an interest in applying data to PR and communications campaigns.
Foundational knowledge of public relations and media through coursework, campus involvement, or previous experience, and interest in learning how communications results are measured.
Comfort working with Google Workspace/Drive tools, spreadsheets, and data visualization.
Excellent written and verbal communication skills and strong attention to detail.
Accountable, organized self-starter who takes initiative and meets deadlines reliably.

Nice To Haves

Junior or senior undergraduate standing preferred.
Minimum GPA of 3.0 preferred.
Experience with media monitoring platforms, spreadsheet tools, and AI-assisted research tools, or eagerness to learn them. Examples listed include TVEyes, Agility PR, Cision, Sprout Social, and Claude; prior experience with specific platforms is not required.

Responsibilities

Track, log, and monitor media coverage across traditional media (TV, radio, and print) and digital and social media platforms using industry tracking tools and services.
Build, update, and maintain media placement databases, press clipping logs, and media lists.
Review coverage records for accuracy and identify duplicate placements.
Analyze coverage trends and help prepare client reports explaining results and their implications, with guidance from the strategy and analytics team.
Research and test new media tracking services, tool evolutions, and reporting methods.
Participate in internal team and client meetings.
Assist with daily reporting deadlines.
Research news releases and fact sheets.
Share measurement updates with account teams.

Benefits

One-on-one mentoring and guidance from experienced media analytics and account leaders.
Direct experience operating public relations software, Google Workspace tools, spreadsheets, and analytical platforms.
Networking opportunities with company leaders and agency decision-makers.
Exposure to a fast-paced agency environment across PR, media relations, strategy, and content creation.
Hybrid work environment.
Values-driven culture promoting curiosity, inclusivity, work-life balance, and purposeful work.

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