PR & Marketing Director

LifeWorks Wellness Center•Clearwater, FL

About The Position

We are in search of a PR & Marketing Director to lead our public relations and marketing efforts with creativity, vision, and results. This role is ideal for someone who thrives on driving brand growth, building community trust, and generating qualified leads through powerful storytelling and strategic campaigns. Who we are: LifeWorks Wellness Center is one of the largest integrated practices in the U.S. Patients travel from all over the world to receive our holistic, life-changing treatments for chronic health conditions.

Requirements

7+ years of progressive experience in marketing and/or PR, with at least 3 years in a director or leadership role
Proven track record in brand building, demand generation, and audience growth
Deep expertise in social media strategy and content creation across multiple platforms
Strong background in public relations with demonstrated media and community relations success
Ability to develop and execute integrated, multi-channel campaigns that drive measurable results
Exceptional written, verbal, and visual communication skills
Proven leadership skills with the ability to manage, mentor, and develop a team
Strong analytical mindset with experience using data to guide strategy and report on performance
Must be able to pass a criminal background check & drug screen
Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred (or equivalent experience in lieu of a degree)
Proficiency in digital marketing tools, social media management platforms, CRM systems, and analytics tools (e.g., Google Analytics, Meta Business Suite)
Experience with SEO/SEM, email marketing platforms, and content management systems
Prior experience overseeing both strategic direction and day-to-day execution of marketing operations
Must speak English and have excellent written and verbal communication skills.

Nice To Haves

Passion for mission-driven work; experience in wellness or healthcare a plus
Portfolio or examples of successful campaigns, content, or brand initiatives strongly preferred

Responsibilities

Develop and execute a comprehensive marketing and PR strategy aligned with organizational goals
Lead all brand awareness initiatives to strengthen and grow the organization’s presence locally, nationally, and beyond
Drive demand generation through targeted campaigns that expand reach and attract new audiences
Oversee all social media platforms, ensuring consistent voice, engagement, and growth across channels
Direct content creation strategy, including blog posts, email marketing, video, photography, and other digital assets
Launch and manage integrated campaigns across digital, social, print, and event channels
Build and maintain media relationships; manage press releases, media pitches, and earned media opportunities
Ensure consistent branding and a positive public image across all platforms and touchpoints
Manage and coach a growing marketing team, fostering creativity and accountability
Collaborate closely with senior leadership to align marketing initiatives with organizational priorities
Use analytics and data-driven insights to measure performance, optimize campaigns, and report on key metrics
Manage marketing budget and vendor/agency relationships