PR Manager

The Farmer's Dog • New York, NY

4d • $100,000 - $115,000 • Onsite

About The Position

This role will be responsible for implementing a strategy to build a positive reputation for The Farmer’s Dog through a range of channels and media engagements in partnership with our VP of PR & Comms. Working with an array of internal colleagues, the PR Manager will be an all-around storyteller and oversee press releases, media outreach, content creation and more across all platforms, including social media.
The PR Manager will support critical brand-building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, events, brand reputation and more. The PR Manager will collaborate regularly with Brand, Social Media, Partnerships, Influencer, Growth/Marketing groups, as well as working with executive leadership.
This is an exciting opportunity for someone to bring their expertise in PR, strong verbal and written communications skills and media management to always look for new ways to tell a story. You’re nimble, collaborative, detail-oriented, and — most importantly — you love dogs!

Requirements

• You have 7+ years of experience in public relations, with a focus on strong brands and/ or high-growth working environments
• You have a deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
• You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration
• You are an excellent communicator (verbal and written)
• You have a deep understanding of social media platforms and influencer engagement
• You are an owner, have excellent problem-solving skills and can prioritize tasks effectively
• You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus
• You love dogs

Responsibilities

• Activate a proactive, integrated media strategy and process to increase awareness of our organization in partnership with the Head of Communications
• Oversee the creation of press materials, including press releases, media kits, and executive briefing documents
• Implement comprehensive crisis communication strategies by identifying potential risks or vulnerabilities and building proactive plans to address them effectively
• Develop, manage, and leverage relationships with key media outlets and journalists to maximize coverage and enhance brand visibility in target markets.
• Own key metrics to measure the effectiveness of PR and provide regular reports on successes and areas of opportunity
• Represent The Farmer’s Dog at trade shows and events to build brand visibility and network with key stakeholders

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees