Outdoor PR Manager

Obviouslee•Boulder, CO

1d•Hybrid

About The Position

Obviouslee is seeking a PR Manager who is deeply passionate about the outdoor industry, its communities, and the stories that resonate within them. This role requires a genuine connection to the outdoors, understanding the people, places, gear, and values that outdoor brands represent. The ideal candidate can identify compelling stories, from product launches and gear reviews to founder narratives, impact initiatives, partnerships, seasonal campaigns, and significant brand moments. They must grasp the nuances of outdoor PR, including launch timelines, review cycles, media events, field testing, trade shows, and the cultivation of relationships for sustained brand relevance. This is a hands-on, client-facing position where the individual will manage the daily PR operations, contribute innovative ideas, and collaborate closely with clients, strategists, coordinators, and internal teams to maintain project momentum.

Requirements

Strong relationships across outdoor, gear, trade, and lifestyle media
Deep understanding of outdoor culture, communities, trends, and the future of the industry
A genuine connection to the outdoors and the people in it
Resourceful, proactive, and always looking for smarter ways to improve the work
Clear, thoughtful writer with strong instincts for storytelling and media relevance
Able to turn products, founders, and brand missions into compelling stories and media angles
Strong client management, organization, and follow-through
Comfortable balancing big-picture strategy with hands-on execution
Direct communicator with confidence presenting ideas and recommendations
Collaborative mindset with a thoughtful approach to inclusive storytelling
Familiar with PR reporting, media monitoring, AI, and workflow tools

Nice To Haves

Experience with affiliate, influencer, or social strategy is a plus

Responsibilities

Lead day-to-day PR across outdoor and impact-driven brands
Build meaningful relationships with outdoor, gear, trade, business, and impact media
Pitch launches, founder stories, partnerships, events, and cultural moments
Write sharp pitches, press materials, talking points, and client comms
Serve as a trusted client lead and strategic partner
Support PR strategy, campaign planning, and big-picture thinking
Manage media calendars, launches, trade shows, and press opportunities
Stay plugged into outdoor culture, sustainability, and industry trends
Coordinate media events, interviews, press trips, and activations
Turn coverage and insights into clear, actionable reporting
Collaborate across creative, social, digital, and strategy teams
Manage and mentor rising talent with clear direction and thoughtful feedback