PR Manager

Sony•San Diego, CA

4d•$96,614 - $128,820•Hybrid

About The Position

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer). Join us on our mission to fill the world with emotion through the power of creativity and technology. Sony Electronics is seeking a Public Relations Manager to join our Marketing team and lead public relations strategy for the Sony Electronics brand and Personal Entertainment business unit. Based at our San Diego headquarters, this role will develop and execute integrated PR strategies that drive awareness, relevance, and earned media impact across Sony's portfolio of headphones, portable speakers, professional audio solutions, and other consumer technology products. The role will also support broader Sony Electronics brand storytelling, including communications around Sony's technology, innovations, and partnerships with major sports leagues such as the NFL and NHL. The ideal candidate is a strategic communicator, exceptional writer, and creative thinker who thrives in a fast-paced environment and can confidently balance long-term brand priorities with day-to-day media opportunities. They have a genuine passion for technology and ability to translate complex product features and innovations into compelling stories for media, consumers, creators, and other audiences. They are highly organized, collaborative, solutions-oriented, and comfortable navigating complex organizations and working with senior stakeholders.

Requirements

Minimum of 6 years of relevant public relations experience
Exceptional written, verbal, and presentation skills
Demonstrated experience developing and executing media relations strategies and managing multiple projects simultaneously
Proven ability to build relationships with media and effectively communicate complex topics to diverse audiences

Nice To Haves

Experience in consumer technology, lifestyle, major league sports, or brand PR
Experience managing external PR agencies and agency relationships
Strong understanding of the evolving media landscape, including AI-powered search, AEO, and LLM-driven discovery
Excellent project management skills and exceptional attention to detail
Strategic thinker who is highly proactive, creative, solutions-oriented, and comfortable taking initiative
Experience working within complex, matrixed organizations and collaborating cross-functionally

Responsibilities

Develop and execute comprehensive PR strategies and media relations plans for Sony Electronics, including Personal Entertainment product launches, brand storytelling, and evergreen PR programs
Develop PR plans aligned to business objectives, establish KPIs, monitor performance, and deliver insights and recommendations to key stakeholders
Write and adapt press releases, pitches, FAQs, briefing documents, media alerts, and other communications materials, coordinating reviews and approvals with internal and global stakeholders
Lead the day-to-day relationship with external PR agencies assigning priorities, providing strategic direction, reviewing deliverables, and holding agency partners accountable to goals and KPIs
Build and maintain strong relationships with top-tier technology, lifestyle, and business media to drive meaningful coverage that establishes Sony as a leading brand in consumer technology
Develop proactive media opportunities and creatively identify new ways to insert Sony into relevant cultural, technology, entertainment, and consumer conversations
Manage media review and product loan programs across Personal Entertainment products, developing strategies to drive meaningful and positive editorial coverage
Support PR events and experiences, including event strategy and planning, media outreach and invite development, on-site media management, and post-event reporting and analysis
Serve as a PR subject matter expert within the organization, proactively identifying emerging media trends, new storytelling opportunities, and innovative PR tactics to keep Sony culturally relevant
Stay current on evolving media consumption, AI-powered search, AEO, and LLM-driven discovery, identifying opportunities to increase Sony's visibility and authority across emerging channels