PR Manager, Mac

Apple•Cupertino, CA

About The Position

Apple's worldwide communications team informs the world about the Company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing and event production. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! The PR Manager will help drive global communications for the Mac. Working with PR teams in the US and internationally, you will develop and implement strategic media and social-first PR initiatives that reach consumers and place the Mac at the center of conversations related to everyday productivity, creativity, entrepreneurship, and more.

Requirements

A minimum of 8+ years experience in public relations, either at a PR agency or within a corporate setting.
PR experience with consumer products.
BS/BA or equivalent experience.
Deep interest in the intersection of technology and culture.
Proven track record of building and maintaining relationships with media and creators.
Track record of creative thinking in previous roles, and a passion for coming up with needle-moving new ideas and approaches.
Strong collaborative skills and demonstrated ability to effectively project manage across large, cross-functional teams.
Ability to handle multiple projects and thrive in a dynamic, ever-changing environment and adapt quickly to change.
Dedicated, self-motivated team player who demonstrates critical thinking.
Excellent written and verbal communication skills, with sharp attention to detail.

Nice To Haves

Experience leading or supporting experiential social-first events a plus.
Previous experience working with consumer technology a plus, but not required.

Responsibilities

Develop and implement strategic media and social-first PR initiatives that reach consumers and place the Mac at the center of conversations related to everyday productivity, creativity, entrepreneurship, and more.
Cultivate and manage relationships with a diverse pool of media and digital creator relationships across business, technology and lifestyle.
Develop PR strategy and high-impact tactics for Mac product launches.
Draft compelling press releases, key messages, and media pitches.
Concept and lead the execution of press and creator events—from media briefings to experiential creator events that deliver earned results.
Collaborate cross-functionally with teams across Apple to support launch moments and develop integrated momentum strategies.
Partner with international PR teams ensuring narratives are culturally relevant and impactful in key markets.
Monitor and analyze media and social coverage, as well as industry trends to provide strategic insights and recommendations to leadership and internal stakeholders.
Deliver work that is on-strategy, on-time, and to Apple’s standards, managing multiple complex projects simultaneously in a fast-paced environment.
Challenge the status quo by finding creative new ways to champion the Mac narrative through emerging platforms and non-traditional media channels.