PR & Influencer Marketing Manager

SweatHouz CONTRAST THERAPY•San Mateo, CA

25d•Hybrid

About The Position

SWTHZ Contrast Therapy is a fast-growing wellness brand bringing private sauna + cold plunge recovery suites to San Mateo. We help people reduce stress, recover faster, and feel better, without crowded gyms or traditional spa experiences. We’re launching soon and looking for a scrappy, results-driven PR & Influencer Marketing Manager to build local buzz, secure media coverage, and drive presale awareness.

Requirements

Proven experience in local PR, media pitching, or public relations
Experience securing earned media placements
Strong network OR ability to build one quickly
Experience sourcing and managing influencers
Excellent communication + follow-up skills (this role is outreach-heavy)

Nice To Haves

Experience in fitness, wellness, or lifestyle brands
Familiarity with Bay Area / San Mateo media landscape
Startup or launch experience
Experience driving measurable results (leads, traffic, signups)

Responsibilities

Write and distribute a “Coming Soon” press release
Build and manage a targeted local media list (TV, digital, print, community outlets)
Pitch and secure earned media coverage (features, interviews, segments)
Coordinate 1 week of active media pitching + follow-ups
Position SWTHZ within wellness, recovery, and lifestyle trends
Identify and recruit 20–30 local influencers (15K–75K followers)
Negotiate partnerships (free memberships, preview access, etc.)
Coordinate content deliverables (posts, reels, stories)
Coordinate timing aligned with presale + opening
Track engagement + performance
Align PR + influencer efforts with presale campaign
Drive traffic to Founders List / landing page
Recommend creative angles that increase visibility and conversions