PR & Influencer Marketing Manager - Hybrid

PORTLAND LEATHER MANAGEMENT LLC•Portland, OR

1d•$75,000 - $90,000•Hybrid

About The Position

Portland Leather Goods is seeking a seasoned and strategic PR & Influencer Marketing Manager to build and scale a high-impact ambassador and creator program. This role is for someone ready to architect and lead an influencer machine, fostering relationships with influential creators, ambassadors, and media outlets. The goal is to increase brand visibility and product interaction within the target market, moving culture with high-quality leather goods.

Requirements

5+ years of influencer marketing experience, with success across both brand and/or agency roles.
Experience managing high-value creator relationships.
Deep fluency in the influencer tech stack (e.g., Roster, Nectar, Meta Partnership Center, TikTok Shop, Refunnel, Reacher).
Proven ability to launch and scale branded ambassador programs with clear KPIs and high retention.
Confident in contract negotiation and creator relations, including long-term endorsements, UGC rights, partnerships, and tiered incentives.
Sharp analytical skills; ability to use data to drive strategy.
Excellent communicator, comfortable presenting to executives and collaborating cross-functionally.
Deep knowledge of social content performance, platform trends, and creator marketing best practices.
Strong operational and systems thinking skills; ability to build structure in a fast-moving environment.
Experience with affiliate-driven influencer campaigns and tying creator work to business results.

Nice To Haves

Existing relationships with creators, agents, or managers in the lifestyle, fashion, or accessories space.
Background in event planning, influencer activations, or experiential marketing.

Responsibilities

Define the company's point of view and develop the strategy for high-value brand ambassador and influencer relationships.
Manage a dynamic roster of brand ambassadors and support the foundation of the affiliate program.
Design and implement a tiered structure for gifting, paid, affiliate, and ambassador partnerships.
Source, recruit, onboard, and retain creators aligned with the brand voice and values.
Lead contract negotiations, manage deliverables, and ensure compliance with brand standards.
Establish relationships with high-value media outlets, bloggers, and content creators for consistent collaboration.
Collaborate with Paid Media, Creative Strategy, Product, and Social teams for integrated brand and promotional campaigns.
Develop strategies to build a content flywheel around brand ambassadors, leveraging their content and audience influence.
Develop internal systems and dashboards to measure reach, engagement, conversions, and content quality.
Launch seasonal activations, seeding strategies, and surprise-and-delight creator moments.
Align with the e-commerce team to support affiliate efforts and drive measurable sales.
Serve as the primary point of contact for third-party vendors, including influencer marketing agencies and talent representatives.
Stay informed about creator trends, emerging platforms, and content performance insights.
Serve as the primary brand liaison for the influencer community, building relationships with clarity, warmth, and high standards.