PR & Event Associate

Luigi Lavazza S.p.A.

2d•Hybrid

About The Position

The PR & Events Associate supports the execution of Lavazza’s public relations and branded events strategy within the U.S. market. This role plays a key part in bringing the brand to life through media engagement, experiential activations, and trade events that reinforce Lavazza’s premium positioning. Working closely with the Senior PR & Events Manager, this individual will help manage agency relationships, coordinate campaign execution, and support the planning and delivery of high-profile events. The Associate will also collaborate cross-functionally with Brand, Retail, and Food Service teams to ensure consistent and impactful brand presence across all channels.

Requirements

Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field
2-4 years Public Relations and event activation experience
Strong project management skills with ability to manage multiple timelines
Strong written and verbal communication skills
Proficiency in PowerPoint and Excel
Strong proficiency in PPT, Excel

Nice To Haves

Experience working cross-functionally within a matrixed organization preferred

Responsibilities

Support the execution of the U.S. PR strategy for Lavazza, including campaign coordination, media outreach support, and performance tracking
Assist in managing the PR agency relationship, including briefing, timelines, and deliverables
Support in managing event agency, coordinating experiential marketing activities and initiatives
Coordinate and support PR campaigns and editor partnerships
Support the planning and execution of key branded events and activations (e.g., US Open, industry events), including logistics, vendor coordination, and on-site support
Assist with trade shows and industry events across channels, ensuring strong brand representation and execution
Collaborate with cross-functional teams (Brand, Retail, Food Service and HQ PR and Event Teams) to align PR and event initiatives with broader business objectives
Track, analyze, and report on campaign performance, media coverage, and event success metrics
Support development of recap reports and insights to inform future strategies
Assist in managing the PR & Events budget, including tracking expenses and supporting monthly reconciliation
Maintain strong awareness of industry trends, media landscape, and competitive activity
Ensure all PR and event executions are aligned with Lavazza brand standards and global guidelines