PR & Communications Director, Americas

Fitt Talent Partners•New York City, NY

About The Position

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health. Role Overview The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market. This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors. This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.

Requirements

10+ years in PR, Communications, or Brand Communications leadership roles
Proven experience in: Luxury hospitality, wellness, health, or lifestyle brands Preferably proactive health, longevity, or performance-driven brands
Demonstrated success driving high-impact earned media and brand visibility
Established personal relationships with: Top-tier media editors and journalists Leading podcast hosts and platforms Influencers and KOLs in health, wellness, and lifestyle
Strong access to the U.S. media ecosystem and cultural tastemakers
Strategic storyteller with strong editorial judgment
Deep understanding of the U.S. media landscape and trends
Ability to operate both strategically and hands-on
Strong partnership-building mindset
Exceptional communication and interpersonal skills
Highly organized, results-driven, and execution-focused
Passion for health, longevity, and human performance (personally and professionally)
Entrepreneurial, ambitious, and proactive
Comfortable in a fast-growing, high-performance environment
Strong presence and ability to represent the company at a high level

Responsibilities

Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives
Position the company as a category-defining leader in longevity and proactive health
Lead storytelling across key verticals: Longevity & preventive medicine Executive health & performance Women’s health & hormonal optimization Regenerative therapies & advanced diagnostics Lifestyle transformation & healthspan
Own and grow relationships with top-tier media outlets
Secure high-impact coverage, features, profiles, and expert placements
Actively manage media pipeline, ensuring consistent top-tier visibility
Leverage and expand a strong network of: Editors, journalists, and producers Top-tier podcast hosts and platforms KOLs in health, longevity, biohacking, performance, and luxury lifestyle
Identify and activate ambassadors and credible voices aligned with the company’s positioning
Drive participation of internal experts in high-authority conversations and platforms
Develop strategic partnerships with: Leading health & wellness brands Longevity platforms and communities Premium/luxury lifestyle brands Corporate and executive networks
Structure collaborations that generate: Visibility Credibility Qualified demand
Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.)
Support flagship global moments
Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)
Position founders, executives, and medical experts as: Global authorities in health optimization and longevity
Secure speaking opportunities, interviews, and editorial placements
Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning
Act as guardian of brand reputation in the region
Develop and implement crisis communication frameworks
Ensure message consistency and alignment with global standards
Define and track PR KPIs: Tier 1 media coverage Share of voice Brand sentiment Audience reach and quality
Provide monthly and quarterly reporting to leadership