PR / Brand Ambassador

ARCA WORLD WIDE INC•Miami, FL

25d•Onsite

About The Position

This role is responsible for developing and executing ARCA's PR strategy in the United States, with a primary focus on Miami. The Brand Ambassador will serve as the primary point of contact in Miami, building and managing a network of industry professionals and high-end clients. This position will also plan, organize, and execute events for brand positioning and lead generation, and identify business opportunities and potential clients for the commercial team.

Requirements

Experience in PR and media relations, with a focus on the U.S. market, particularly Miami.
Proven ability to build and maintain relationships with media, architects, interior designers, developers, brokers, and high-end clients.
Experience in event planning, organization, and execution.
Skills in lead generation and business development.
Proficiency in maintaining contact and lead records using a CRM or internal database.

Responsibilities

Develop and execute ARCA’s PR strategy in the United States, with a primary focus on Miami.
Build and maintain direct relationships with specialized media (architecture, design, real estate, lifestyle), key editors, journalists, and content creators.
Coordinate press tours, showroom visits, and in-person interviews.
Monitor and report on media coverage and brand positioning.
Serve as ARCA’s primary point of contact in Miami.
Build and manage an active network of architects, interior designers, developers, brokers, and high-end clients.
Maintain close relationships with both existing and potential clients through one-on-one meetings, showroom walkthroughs, strategic lunches, coffees, and gatherings.
Represent ARCA at key industry events.
Plan, organize, and execute events in the U.S. as tools for brand positioning and lead generation, including private breakfasts, exclusive dinners, material and collection presentations, and special events and collaborations.
Define clear objectives for each event (PR, sales, lead generation, relationship building).
Manage logistics, vendors, guest lists, RSVPs, and follow-ups for events.
Prepare post-event reports including attendance, leads generated, opportunities identified, and next commercial steps.
Identify business opportunities and projects in development.
Detect potential clients and active projects within the market.
Generate and qualify leads for the commercial team.
Conduct initial follow-ups and channel opportunities to the sales team.
Maintain an organized record of contacts and leads (CRM or internal database).