PR and Communications Manager - Toronto, ON

Flight Centre•Ontario, ON

10d•CA$80,000 - CA$90,000•Onsite

About The Position

We're looking for a PR & Communications Manager to join a high-performing team and help elevate several travel brands, including Flight Centre and Corporate Traveller. This role blends strategic communications, media relations, content creation, and storytelling to position Flight Centre Travel Group as a leading and trusted voice in travel. You'll create compelling narratives that drive earned media coverage, generate website traffic, and influence conversations across traditional media, digital channels, and emerging AI-powered platforms.

Requirements

5+ years of experience in PR, communications, journalism, media relations, or related fields
Experience working in agency, in-house, newsroom, or media environments
Exceptional writing, editing, and storytelling skills
Proven ability to simplify complex topics and identify compelling story angles
Experience developing owned content programs such as travel reports, data stories, and trend-based narratives
Understanding of how content is discovered across traditional media, search engines, and AI-powered platforms
Strong knowledge of the Canadian media landscape
Experience managing high-volume communications activity across multiple brands or stakeholders
Demonstrated ability to work effectively in fast-paced and high-profile environments
Strong judgment and decision-making skills
Ability to manage reactive communications and issues management situations with confidence
Self-starter with strong ownership and stakeholder management skills
Passion for travel, media, communications, and storytelling
Fluency in both French and English is required

Nice To Haves

CPRS or IABC accreditation is considered an asset
Journalism experience is considered an asset

Responsibilities

Support strategic PR and communications initiatives across multiple travel brands, including Flight Centre and Corporate Traveller
Write press releases, key messages, briefing notes, executive talking points, and thought leadership content
Lead the development of owned content including travel reports, trend stories, and data-driven narratives
Create content designed to generate earned media coverage and drive website traffic
Identify timely storytelling opportunities using booking data, consumer insights, industry trends, and business priorities
Support executive profiling, speaking engagements, and external positioning efforts
Manage day-to-day press office operations in partnership with PR agency partners
Monitor the Canadian media landscape and identify opportunities for proactive brand participation
Coordinate communications campaigns across brands, agencies, and internal stakeholders
Support issues management and reactive communications activities as required
Track and report on media coverage, share of voice, content performance, and campaign effectiveness
Ensure messaging remains clear, consistent, and aligned across multiple brands
Help optimize content visibility across traditional media, search, and AI-powered discovery platforms
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Benefits

Generous paid time off policy
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
National/International Award Nights and Conferences
Group benefits including extended health care, dental and vision, gender affirming care, fertility care
Insurance including life, AD&D, critical illness, long term disability
Employee Assistance Program
RRSP/RPP with matching
Tuition Reimbursement Program
Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
Global career opportunities in a network of brands and businesses