PR and Communications Manager, School of Business, Salt Lake City, UT

Western Governors University•Salt Lake City, UT

9d•Onsite

About The Position

The Communications Manager drives strategic internal and external communications for WGU’s School of Business, including leadership communications, content creation, and event support. Reporting to the Director of Academic Communications and serving as an integral member of the Communications team, this role is responsible for developing and executing compelling narratives for the School of Business across traditional and digital media, managing public relations efforts, and managing internal communications. The Manager drafts and edits a variety of high-impact communications, including speeches, press releases, talking points, internal memos, digital content, and social media, and contributes to the planning and promotion of conferences, media outreach, and special events. This position will promote a positive image of WGU to the media, general public, specialized communities, employers, educators, students, and prospective students through effective use of media. This role works closely with the Regional Communications, PR, Marketing, Partnerships, and Alumni teams at WGU to ensure consistency in brand and message.

Requirements

Exceptional written and oral communication skills
Understanding of higher education environment
Demonstrated skill and ability with social media and communication tools, including LinkedIn, Instagram, Facebook, Microsoft Office
Familiarity with media relations practices
Ability to conceptualize projects and manage multiple priorities
Strategic thinker, with the ability to maintain good judgment in a fast-paced, dynamic environment
Detail-oriented, organized, and able to meet deadlines
Displays a competent and confident professional demeanor
Works well in a team environment
Ability to manage shifting priorities in a dynamic environment
Collaborative yet self-directed, committed to high standards, and motivated by continuous improvement and measurable outcomes
Ability to work with stakeholders across an organization to collaboratively achieve objectives
Ability to collect and connect pertinent information
Ability to manage multiple projects simultaneously
Ability to identify issues, assess impact, and determine appropriate communication strategy
Bachelor’s degree in journalism, communication, marketing, public relations, or related field
Minimum five years of experience in media, public relations, marketing, or communications within a higher education and/or a business environment

Nice To Haves

Experience working in higher education
Experience working within the business industry
Experience working as a media reporter or public relations practitioner

Responsibilities

Develops and delivers high-impact messaging on behalf of the SVP of the School of Business and school leadership, including talking points, media statements, conference remarks, and executive communications.
Crafts compelling thought leadership content (blogs, op-eds, panel pitches) that elevate the value of business education and WGU’s offering within the education and workforce landscape.
Prepares briefing materials and provides media preparation for school leaders in advance of interviews, speaking engagements, school summits, All Hands, and external appearances.
Provides onsite strategic support at high-visibility conferences and events to ensure message alignment and brand presence.
Leads media relations strategy for the School of Business portfolio and, working with WGU’s PR firm, proactively identifies pitch stories, secures coverage, and responds to media inquiries.
Monitors industry news and media trends to surface timely opportunities for commentary, brand elevation, and thought leadership.
Builds and maintains relationships with key industry and education journalists, influencers, and media platforms.
Oversees creation of original written and visual content for newsletters, social media, and digital storytelling, including Instagram-style videos, slides, and visual briefings.
Collaborates with internal partners and content creators to maintain and update web content related to the School of Business initiatives.
Sources relevant internal and external data to support storytelling, enhance credibility, and reinforce thought leadership themes.
Serves as the strategic communications liaison between the school team and other university departments to ensure message consistency, visibility, and collaboration.
Leads the development and execution of a comprehensive strategic communication plan for the School of Business, aligned with university priorities and milestones.
Partners with People & Talent, Internal Comms, and school leadership to support employee engagement and recognition efforts within the school.
Partners with the Conferences & Events team to secure and maximize speaking opportunities for school leaders at industry summits and panels.
Tracks communications impact and engagement metrics to inform ongoing strategy and content optimization.
Advises leadership on message framing, audience targeting, and brand positioning in alignment with university-wide communications goals.